Survey Reports

Vertical Search B2B Report


A B2B-focused report about vertical search based on an online survey of more than 500 media and internet professionals, giving the perspective of both publishers and advertisers.

Survey Reports

Online PR Industry Benchmarking Report


This is the first online PR industry study of its kind in the UK, containing expert input from leading industry commentators. The research benchmarks online PR activity, defines who is driving strategy and implementation, and highlights challenges faced by marketers.

Survey Reports

Digital Outsourcing Survey Report


This report, produced in association with Lemon Digital Production, is aimed at agencies who are interested in the business case and challenges associated with outsourcing digital work.

Survey Reports

Online Customer Engagement Report 2009


Updated annually, this is the most influential and comprehensive report available on customer engagement. A survey-based report with expert commentary from Andy Beal, Jim Sterne, Pete Mortensen, Ian Jindal, Martha Russell and Eric Peterson.

Survey Reports

Comparison Shopping Engines Survey Report 2008


This research is based on a survey of retailers and agencies about the use of comparison shopping engines (CSEs), their effectiveness and barriers to success.

Survey Reports

Affiliate Marketing Survey Report 2008


This research is based on a survey of 250 merchants and 150 agencies, containing unique data about the use of affiliate marketing, spending on this channel and its effectiveness.

Survey Reports

Online Shopping and Credit Crunch Survey Report


The Online Shopping and Credit Crunch Survey Report, free to Econsultancy users, sheds light on the impact that the economic climate is having on online spending.

Survey Reports

Rate Card Survey 2008: How much do UK digital agencies charge?


This is THE digital marketing industry report for those who want to benchmark daily rates for UK digital agencies. It covers 50 individual job roles and breaks down rates by agency size. Useful for agencies and client-side.

Survey Reports

Online Lead Generation (B2C) Report 2008


Online lead generation is an area of digital marketing which is becoming increasingly influential. This survey-based reasearch outlines how companies are using this channel and how much they are spending.

Survey Reports

Online Measurement and Strategy Report 2008


An analysis of the web analytics industry based on a survey of digital marketers. The report contains valuable insights into the use of web analytics tools and how much companies are spending. A 2009 version of this report is now available.