Survey Reports

Rate Card Survey 2003: How Much Do UK New Media Agencies Charge?


What are average daily charge-out rates for different roles at UK new media agencies? And how do they vary depending on the size or location of the agency? How have day rates changed since the dot-com crash and are they going up or down now?

Survey Reports

E-Marketing: What do users really think about it?


E-marketing. Simple, cheap and instantaneous - in theory an ideal form of marketing communication. However, the low cost of transmission and the ease of delivery and receipt of eMarketing is not an automatic guarantee of increased sales and profit...