Survey Reports

Digital Intelligence Briefing: 2018 Digital Trends


The 2018 Digital Trends report, published by Econsultancy in association with Adobe, looks at the most significant trends that will impact companies in the short to medium term. The report is based on a global survey of nearly 13,000 marketing, creative and technology professionals in the digital industry across EMEA, North America and Asia Pacific.

Survey Reports

The Next Revolution of Search


How we search is undergoing a sea change. The Next Revolution of Search report, produced in association with Microsoft, explores the shifts taking place at the intersection of marketing and cutting-edge artificial intelligence technology, taking readers through insights from our survey of more than 2500 consumers of search technology.

Survey Reports

Ecommerce Performance


The Ecommerce Performance report, produced by Econsultancy in partnership with Conversion.com, explores the extent to which organisations use experimentation to improve ecommerce performance, looking at ecommerce strategies, approaches used to identify and address issues, and barriers to delivering an optimal ecommerce experience. The research is based on a survey of more than 400 ecommerce professionals.

Survey Reports

Marketing in the Dark: Dark Data


This first report in our Marketing in the Dark series, Dark Data, explores the extent to which companies are able to harness data for their marketing programmes, with a focus on what ‘leaders’ are doing compared to their ‘mainstream’ counterparts. The research, produced by Econsultancy in partnership with IBM Watson Marketing, is based on an extensive survey of more than 1,000 marketers.

Trend Briefings

Digital Intelligence Briefings


Econsultancy's Digital Intelligence Briefings, sponsored by Adobe, look at some of the most important trends affecting the marketing landscape.

Survey Reports

Digital Trends in the Travel and Hospitality Sectors


The Digital Trends in the Travel and Hospitality Sectors report, produced by Econsultancy in partnership with Adobe, examines digital trends and evolving customer experience shaping the approach of digital marketers in the travel and hospitality sectors.

Survey Reports

Conversion Rate Optimization Report 2017


This is the ninth annual Conversion Rate Optimization Report, in association with RedEye. The research looks at the types of conversion strategies and tactics organizations are using, in addition to the tools and processes employed for improving conversion rates. As well as touching on the use and impact of personalization, the research also covers different areas of best practice and identifies methods and techniques which are most valuable for improving conversion rates.

Survey Reports

Trends, Technology and the Impact of Data in Media and Entertainment


Trends, Technology and the Impact of Data in Media and Entertainment, produced in assocation with Adobe, explores the state of the sector's digital transformation in light of the data revolution, cloud computing and disruptive change in consumer behavior.

Survey Reports

The State of Marketing Attribution 2017


Econsultancy's second State of Marketing Attribution report, produced in association with AdRoll, seeks to establish current adoption levels, confidence in usage and the effectiveness of different attribution methods used by companies. It also focuses on the skills required for success and the barriers to effective use of modelling.

Survey Reports

International Content: Monetizing Global Content Assets and Measuring Success


The International Content: Monetizing Global Content Assets and Measuring Success report examines the views of brand-side marketers on the management of international content.