Cover for International Content: Monetizing Global Content Assets and Measuring Success

Survey Reports

International Content: Monetizing Global Content Assets and Measuring Success


The International Content: Monetizing Global Content Assets and Measuring Success report examines the views of brand-side marketers on the management of international content.

Cover for How Marketers Learn

Survey Reports

How Marketers Learn


This report highlights the value of facilitating a learning culture in marketing teams and offers guidance on developing an organisational learning strategy.

Cover for State of B2B Marketing Automation

Survey Reports

State of B2B Marketing Automation


The State of B2B Marketing Automation report, published by Econsultancy in association with Act-On, is based on a survey of more than 350 B2B marketing professionals. The aim of the research is to explore the maturity of B2B marketing automation, looking at adoption levels and types of strategies organizations are using. The study evaluates tools and processes employed as well as the potential barriers to effective use of the capability.

Cover for Driving Business Growth Series

Survey Reports

Driving Business Growth Series


Across four briefs, the Driving Business Growth Series looks at what the most effective marketing organizations think about the future through the lens of their investments, attitudes and strategies.

Cover for 2017 Measurement and Analytics Report

Survey Reports

2017 Measurement and Analytics Report


The 2017 Measurement and Analytics Report, produced by Econsultancy in partnership with analytics consultancy Lynchpin for the tenth year running, looks at how organisations are using data strategically and tactically to generate insights and to improve business performance. The research, based on a survey of almost 1,000 digital professionals, also focuses on the important role for data and analytics in supporting their attempts to build a competitive advantage by becoming more customer-centric.

Cover for Digital Intelligence Briefing: 2017 Digital Trends in IT

Survey Reports

Digital Intelligence Briefing: 2017 Digital Trends in IT


The 2017 Digital Trends in IT report, based on the seventh annual trends survey conducted by Econsultancy and Adobe, explores the digitally-driven opportunities and challenges facing organisations from the perspective of IT professionals.

Cover for Partners in Transformation: What brand marketers need from agencies

Survey Reports

Partners in Transformation: What brand marketers need from agencies


Partners in Transformation: What brand marketers need from agencies explores the views of senior, brand-side executives on the changing relationship between brands and agencies. With the dynamic in flux, brands are discovering new ways to employ their agencies' talents; the report, produced in partnership with IBM, highlights trends among brand leaders, as well as challenges and trend predicitions for the near future.

Cover for State of Marketing Automation in Australia and New Zealand

Survey Reports

State of Marketing Automation in Australia and New Zealand


The State of Marketing Automation in Australia and New Zealand report, published in association with Oracle Marketing Cloud, evaluates current adoption levels, tools and processes employed as well as barriers to effective use of marketing automation.

Cover for The Customer Experience is Written in Data

Survey Reports

The Customer Experience is Written in Data


The Customer Experience is Written in Data explores the growing role of data and analytics in marketing. With analytics capabilities falling behind the data available to marketers, organizations are dividing between those that recognize the importance of data analysis, and those that do not. This report, produced in association with Google, is based on a survey of more than 700 executives at B2C organizations with revenues of more than $250 million in 2016.

Cover for Digital Intelligence Briefing: 2017 Digital Trends in Healthcare and Pharma

Survey Reports

Digital Intelligence Briefing: 2017 Digital Trends in Healthcare and Pharma


The 2017 Digital Trends in Healthcare and Pharma report reveals a sector that has just started to embark on its digital transformation journey, but with a huge potential for disruption through emerging digital technologies. After a slow start due to the complexities of a siloed sector with legacy infrastructure, alongside heavy regulation and risks associated with patient data and care, healthcare and pharma companies are likely to see exponential change over the next few years as digital data storage and sharing becomes the norm.