{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

Cover for Quarterly Digital Intelligence Briefing: Q3 2011

Trend Briefings

Quarterly Digital Intelligence Briefing: Q3 2011


Econsultancy's second Quarterly Digital Intelligence Briefing, sponsored by Adobe, looks at the level of uptake for a range of digital-related technologies, their impact on the bottom line and their cost in time and other resources. The research is based on a survey of more than 900 business respondents predominantly in the United States and Europe.

Cover for Digital Agency Rate Card Survey 2011

Survey Reports

Digital Agency Rate Card Survey 2011


This is THE digital marketing industry report for those who want to benchmark daily rates for UK digital agencies. It covers more than 50 individual job roles and breaks down rates by agency size. Useful for agencies and client-side.

Cover for Quarterly Digital Intelligence Briefing: Q2 2011

Trend Briefings

Quarterly Digital Intelligence Briefing: Q2 2011



Econsultancy's first Quarterly Digital Intelligence Briefing, sponsored by Adobe, looks at some of the most important trends affecting the marketing landscape in 2011. The research is based on a survey of more than 900 business respondents predominantly in the United States and Europe.

Cover for Online Measurement and Strategy Report 2011

Survey Reports

Online Measurement and Strategy Report 2011


An analysis of the online measurement industry based on a survey of digital marketers. The 67-page report and 29-slide summary presentation contain valuable insights into the use of paid-for and free web analytics tools. Beyond web analytics, the report also looks at a range of data sources and information requirements, and the extent to which companies are able to develop a coherent measurement strategy. 

Cover for Reducing Customer Struggle 2011

Survey Reports

Reducing Customer Struggle 2011


The Reducing Customer Struggle report, published by Econsultancy in association with Tealeaf, looks in-depth at the extent to which companies understand the overall online customer experience and the approaches or types of technology they use to identify issues and remedy them. The study also looks at the relationship between online and offline areas of business.

Cover for UK Search Engine Marketing Benchmark Report 2011

Survey Reports

UK Search Engine Marketing Benchmark Report 2011


The UK Search Engine Marketing Benchmark Report 2011, carried out in association with search agency Guava, contains a comprehensive analysis of the UK search marketing environment. Now in its fifth year, the 100+ page report is based on a survey of more than 650 marketers and covers current issues and future trends within search engine optimisation (SEO or natural search), paid search (PPC) and social media marketing.

Cover for SEMPO State of Search Marketing Report 2011

Survey Reports

SEMPO State of Search Marketing Report 2011


The State of Search Marketing Report 2011, published by Econsultancy in association with SEMPO, looks in-depth at how companies are using paid search, search engine optimization (natural search) and social media marketing. The report, which also contains a marketplace valuation, has been compiled from a survey of more than 900 global respondents, from both companies (client-side advertisers) and agencies. The report looks closely at current practices and emerging trends across paid search and SEO, alongside their relationship with social media.

Cover for The State of Digital in the Middle East and North Africa 2011

Survey Reports

The State of Digital in the Middle East and North Africa 2011


The State of Digital in MENA report, published by Econsultancy (and supported by ArabianBusiness.com), looks in detail at the level of spending across different traditional and online marketing channels in the Middle East and North Africa. The report also looks at how companies are measuring marketing effectiveness and examines the barriers to digital marketing and e-commerce in the region.

Cover for SEO Trends: Issues and Opportunities

Survey Reports

SEO Trends: Issues and Opportunities


The SEO Trends Report, produced in association with Conductor, highlights the findings of a survey of more than 350 SEO practitioners. It explores the state of SEO in the marketing mix, trends, budgeting, measurement, and the role of technology in automating key aspects of search engine optimization.

Cover for Email Marketing Census 2011

Survey Reports

Email Marketing Census 2011


The fifth annual Email Marketing Industry Census, sponsored by Adestra, looks at the amount and type of email marketing carried out by organisations, the way that email marketing is conducted, issues affecting the industry and the effectiveness of email compared to other digital marketing channels.