Market Data

Technology for Ecommerce Report

By Econsultancy,

There is a newer version of this report available: Technology for Ecommerce Report 2015


The Technology for Ecommerce Report, published by Econsultancy in association with Neoworks, explores the most important aspects of ecommerce functionality and integration, and how companies rate the performance of their solutions in these areas.

The research, based on a global survey of more than 500 client-side and agency respondents, also looks at spending trends, challenges, and the use of implementers and integrators.

The 62-page report, also available as a PowerPoint presentation, includes the following sections:

  • Ecommerce revenue and goals
  • Type of ecommerce technology and key functionality
  • Implementers and integrators
  • Integration of ecommerce platform with other areas
  • Investment in technology and services
  • Replatforming
  • Resourcing
  • Barriers to success

Key findings include:

  • There is significant under-performance across many critical aspects of ecommerce technology, including product management and merchandising, mobile-supported commerce, SEO and order management.
  • Many companies have either replatformed in the past, are replatforming now or are considering doing so in the future.
  • Asked about the most significant tech-related challenges to growing an ecommerce business, integration with current / legacy systems emerged as the biggest challenge.
  • More than two-thirds of companies are planning to increase their investment in ecommerce technology over the next 12 months.

Table of contents

  1. Executive Summary and Highlights
  2. Foreword by Neoworks
    1. About Neoworks
    2. About Econsultancy
  3. Methodology and Sample
    1. Respondent profiles
  4. Findings
    1. Ecommerce revenue and goals
      1. Business goals
    2. Type of ecommerce technology and key functionality
      1. Type of technology used
      2. Platforms used
      3. Functionality criteria for selecting a solution
      4. How current solution is rated for types of functionality
      5. Key functionality requirements: criticality versus performance
      6. Most significant tech-related challenges
      7. Technical-related problems limiting ecommerce capabilities
    3. Implementers and integrators
      1. Use of systems implementers / integrators
      2. Criteria for selecting an implementer / integrator
      3. Rating of current implementer / integrator
      4. Implementer / integrator selection: criticality versus performance
    4. Integration of ecommerce platform with other areas
      1. Extent of integration
      2. Rating of platform integration capabilities
    5. Investment in technology and services
    6. Annual spend on technology
      1. Annual spend on consultancy and services
      2. Plans for ecommerce technology investment
      3. Increase in ecommerce technology investment
    7. Replatforming
      1. Extent of replatforming
      2. Main reasons for replatforming
      3. Spend on technology licensing
      4. Spend on platform customisation and integration
    8. Resourcing
      1. Staff responsible for managing ecommerce site
      2. Plans to hire staff
    9. Barriers to success
      1. Barriers to growing ecommerce business
      2. Main frustrations relating to ecommerce
  5. Appendix: Respondent Profiles
    1. Annual revenue from ecommerce
    2. Type of company
    3. Job role
    4. Geography location
    5. Business sector
    6. Retail categories
    7. Business focus

Download a copy of the report to learn more.

free sample is available for those who want more detail about what is in the report.


  • Pdf SAMPLE: Technology for Ecommerce Report (1.28 MB PDF)
  • Pdf Disabled Technology for Ecommerce Report (2.73 MB PDF)
  • Powerpoint Disabled Presentation: Technology for Ecommerce Report (1.9 MB Microsoft PowerPoint)
  • Excel Disabled Technology for Ecommerce Report Data (93.9 KB Microsoft Excel)

Access the full report

Econsultancy subscribers have full access to all our online research as well as a host of other services designed to help save you time, make better decisions and look smart in meetings.

Learn more and buy today