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We're building a library of template files to help you with your web and digital marketing projects. You can see the range of files below that we've already put together with more to come.
These files come from a range of leading practitioners to show you how they are doing things and to give you templates that you can edit, modify and build upon.
If there's a particular template file you'd like, that we don't already have, then do contact us and we can see if we can track it down.
Need help with an area of digital marketing? Econsultancy’s Template Files provide over 40 core, customisable documents that range from social media and paid search through to affiliate marketing and usability. An invaluable resource for anyone, at any level.
Affiliate marketing continues to grow - so how do you run campaigns competitively or even get started? We've created generic templates that get to the core of how you should run a successful online campaign in this area.
Email marketing is popular as ever, and these template files will allow you to rise with it. They get to the core of what you should be considering, in order to engage in successful marketing activity.
Paid Search (PPC) is an important part of search engine marketing. We've created template files and have included genuine examples of working PPC documents that should help steer you towards maximising your paid search efforts.
Organic search (SEO) is integral to an effective online presence. To help you engage in this complex area, Econsultancy has created relevant documents to help you understand various SEO techniques and practices.
Download this template - an example Feature Card for use in Agile web projects. Feature cards are the Agile equivalent of articulating detailed requirements. Once a feature is written it is incorporated in the Features Tracking Matrix where it is prioritised and allocated to an iteration.
Part of our Agile toolkit this Features Tracking Matrix is a handy template file you can adapt. The features list lists everything in priority order. The features list should be continuously updated to ensure that priority features are being delivered first.
Download this Agile toolkit template: End of Iteration review. As well as highlighting the achievements and lessons learned from the last iteration, one of its main functions is to act as a sense check on how well the work effort is being estimated within each iteration.
A customisable contract for all aspects of outsourced web projects. It is included as part of Econsultancy's Web Project Template Files.
If you're considering working with a search engine optimisation (SEO) agency, our Request for Proposal (RFP) template and guidance notes will improve your procurement process.
If you're considering working with an email marketing provider, our Request for Proposal (RFP) template and guidance notes will improve your procurement process.
If you're looking for a supplier, agency, consultant or freelancer with a particular digital marketing specialism then you are likely to need to write an RFP (Request for Proposal). Our RFP templates and guidance notes will help improve your procurement process.
If you're considering working with an ecommerce platform provider, our Request for Proposal (RFP) template and guidance notes will improve your procurement process.
This report is aimed at companies and individuals who are thinking of joining Pinterest and want to find out more about the social platform, as well as people who are currently using Pinterest for business, and want a deeper understanding of best practice.
The Data Management Best Practice Guide is aimed at marketers, executive management and agencies that work with data and aspire to. This 70-page report thoroughly explores the strategic and everyday issues and opportunities presented by the explosion of customer and behavioral data and the explosion of tools and services designed to leverage it.
This report is aimed at companies and individuals who are thinking of joining Twitter and want to find out more about the social platform, as well as people who are currently using Twitter for business, and want a deeper understanding of best practice.
The SEO Trends Report, produced in association with Conductor, highlights the findings of a survey of more than 350 SEO practitioners. It explores the state of SEO in the marketing mix, trends, budgeting, measurement, and the role of technology in automating key aspects of search engine optimization.
You may be sold on investing in digital marketing but is your client, or your boss? Our Business Cases can help by providing research, tips and information from the experts.