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43 slide PowerPoint presentation given by Econsultancy CEO Ashley Friedlein as a keynote speech at the Technology for Marketing & Advertising show in London, UK, 2 March 2011.
The presentation is titled "Innovation in Digital Marketing - Five Ideas to Deliver Inspirational Campaigns" and addresses five key themes with case study examples of innovation in each:
1. Joining up online and offline experiences
3. The Web of Connected People
- Innovation in Digital Marketing (5.65 MB Microsoft PowerPoint)