The disruption of the past few weeks have led many commentators to speculate about how marketing will change. How much will this change the skills, understanding and capability needed to excel in digital marketing? Where do marketers need to think differently and what fundamentals will help them through this uncertain period?
Join Neil Perkin, author, consultant and digital marketing expert as he discusses
- The challenge, and opportunity for learning right now
- The new skills and knowledge that will help you cope
- The importance of fundamentals such as effective persona generation, customer journey mapping, developing a content ecosystem, understanding the role of channels, and the importance of a good measurement framework