Market Data

The Future of Celebrity Marketing

By Econsultancy,
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The Future of Celebrity Marketing, a Celebrity Intelligence report produced in association with Econsultancy, considers how the rules of celebrity engagement are shifting. Thanks to the advent of social media and the subsequent rise of online influencers, a new generation of talent has emerged for traditional celebrities to compete with.

The report looks at how the definition of celebrity is evolving, the challenges this creates, and the new ways in which brands and agencies are selecting and engaging celebrities to work with. Backed by independent online research, the findings demonstrate the impact social media is having on celebrity engagement and assess how the future market is shaping up.

Read to discover:

  • Global celebrity engagement practices.
  • Expert opinions and findings from leading voices in the industry.
  • Budgets and predicted growth.
  • The impact of social media.
  • Priorities and tactics.
  • Current and future trends.

About Celebrity Intelligence

Celebrity Intelligence is the ultimate celebrity engagement tool. We are the industry's only tool providing celebrity contacts, in-depth celebrity profiles and intelligence, celebrity events information and a live Buzz Index of 'who's hot and who's not' all in one place.

Covering film, TV, music, fashion, sport and more, we provide everything you need to know to make intelligent decisions about which celebrities to work with, when and why.

To find out more about Celebrity Intelligence, or for more information about the report, please contact Centaur Marketing's Content Marketing Manager, Priyanka Mehra Dayal, at priyanka.mehra-dayal@centaurmedia.com. 

Download a copy of the report to learn more.

Contributing Authors


Table of contents

1. Executive Summary: Key Findings

2. Introduction

3. Definition of 'Celebrity'

4. The State of Celebrity Marketing

5. The Rules of Engagement

6. Key Trends

7. Measuring ROI

8. Challenges

9. Celebrity Marketing Budgets

10. What Does the Future Hold? Three Key Trends

11. Conclusion

12. Appendix: Respondent Profiles

Downloads

  • Pdf Disabled The Future of Celebrity Marketing (5.46 MB PDF)
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