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Keynote presentation (45+ slides) by Linus Gregoriadis and Jake Hird, outlining their visions for the future of digital marketing in Australia. Presented at Econsultancy's Digital Cream, Sydney, on 23 October 2012.
The presentation looks at three key themes:
- Digital becomes about experience and emotion rather than just transactions or information
- Digital and physical fuse so that they operate intelligently together rather than in channel silos
- Digital changes the way we work in terms of team structure, skills, and working practices
- The Future of Digital Marketing Australia (2.67 MB PDF)