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Presentations from Econsultancy's Future of Digital Marketing (FODM) Malaysia event on 28 May 2013. Over 400 digital marketers attended to hear from those leading the way in the digital landscape.
FODM Malaysia speakers' presentations:
Some tweets from the event:
@Kudsia_Kahar: Don't make people watch things, make things people watch, then make things people use - Mike Zeederberg #FODMKL
@amir_kamaruddin: Great speakers so far at #FODMKL but I missed the lunch!
@segnic13: With the rise of more gadgets made for information consumption, can you share a good example of Sustainable Digital Ecosystem? #fodmkl
@digitaltales: Likenomics, it's going to be about permission and data Gerd Leonhard #FODMKL
@sub273: #FODMKL be human, be indispensable. Wise words from Gerd Leonhard
@woeihern: Classic advertising. That's an interesting term. Painful. But interesting. 'Oh you're in advertising? Classical or contemporary?' #fodmkl
@TheChatterCat: In Asia, mobile web traffic has DOUBLED in the past year #fodmkl
@roy_joackim: #FODMKL TRUST is the new currency! How bloody true!
@Claudia_Ng: digital marketing is to bring your offline marketing campaign online, streamline both online + offline to achieve true engagement #FODMKL
@oshaari: The future is already here. It's not evenly distributed yet. #fodmkl
@tweetkumar: #FODMKL there's lot of data on y digital, but not much on digital behaviour. so does behaviour drive technology or vice versa
@susilan: Online video is going to go huge in Malaysia in the future. Time to invest in video content. #FODMKL
@apriltyng: The Internet of things is stuck in my head. Asthmapolis is a great example #FODMKL
@Gauravonomics: Future of Engagement #10: Collaborative Consumption http://gauravonomics.com/collaborative-consumption/ … Patagonia & eBay http://youtube.com/watch?v=BKF6YTjTHDU …@Econsultancy#fodmkl
View more tweets here
- FODM KL 2013 - Gerd Leonhard, Futurist & CEO of The Futures Agency : The Reset of Marketing, Branding and Media - The Next 5 Years (14 MB PDF)
- FODM KL 2013 - Louise Au, Managing Director of Mercury Digital Marketing Communications : The New Digital Leadership (1.68 MB PDF)
- Jake Hird, Director of Research & Education of Econsultancy Australia : The New Customer Journey (1.73 MB PDF)
- Steffan Aquarone, CEO of Droplet & Econsultancy Trainer in UK : The Power of Video (1.51 MB PDF)
- Mike Zeederberg, Managing Director & Joint Owner of Zuni : Why Creativity in Digital is More Important Than Ever (3.95 MB PDF)
- Neil Perkin, Founder of Only Dead Fish : Content Marketing, Curation & Agility (2.4 MB PDF)
- Gaurav Mishra, Asia VP of Insights, Innovation & Social of MSLGROUP | Publicis Groupe : Ten Frontiers for the Future of Engagement (3.64 MB PDF)
- Econsultancy's Certificate in Digital Marketing & Google AdWords Qualified Individual Certification **HRDF Claimable** - Malaysia
- Online Merchandising
- Econsultancy's Certificate in Digital Marketing & Google AdWords Qualified Individual Certification - Singapore
- Content Marketing for Web, Mobile and Social Media - Singapore
- Usability and Persuasion in E-commerce