The Future of Marketing is based on an exploratory and descriptive research enquiry into the trends shaping the future of marketing. The report examines the main objectives and key priority areas for marketers within the next five years. A survey was conducted among 492 respondents who classified as advertisers/client-side marketers, media owners and agencies. This report focuses primarily on the responses of those who identified as advertisers. In addition, the report features insights from several senior level marketing professionals and business leaders across a variety of industries.
Econsultancy would particularly like to thank the following people for their contributions to this report:
  • Adam Justis, Director Product Marketing, Adobe Marketing Cloud
  • Alan Depencier, Chief Marketing Officer (Personal and Commercial Banking and Insurance), Royal Bank of Canada
  • Alessandra di Lorenzo, Chief Commercial Officer (Media and Partnerships), lastminute.com group
  • Alison Lancaster, former Interim Marketing Director/Chief Marketing Officer, House of Fraser
  • Ben Carter, UK Marketing Director, Just Eat
  • Colin Lewis, Chief Marketing Officer, OpenJaw Technologies
  • Fiona Spooner, Global Marketing Director, B2C, Financial Times
  • Glenn Thomas, Chief Marketing Officer, GE Healthcare
  • James Norwood, Chief Marketing Officer, Episerver
  • Laura Chaibi, Head of Market Intelligence and Syndicate Digital Data, MBC Group (Middle East Broadcasting Center)
  • Mike Shaw, VP (EMEA), DataXu
  • Richard Clark, International Director, N Brown Group
  • Simon Swan, Digital Strategy and Transformation, Met Office
  • Shawn Adamek, Chief Strategy Officer, Umbra
  • Stephen Yeo, Marketing Director, Panasonic System Communications Europe
  • William Douglas, Chief Marketing Officer, JLL