Trends & Innovation

The Japan Digital Report


The Japan Digital Report aims to provide background for marketers who are outside of Japan and currently marketing in Japan, thinking of launching a campaign there, or even just curious about the country and its digital landscape.

Additionally, the report provides detailed information about marketing on LINE, the most culturally significant digital platform in Japan presently.

Through the data, the charts and the commentary, the report will help marketers looking to make a case for investing more in the country and provide a foundation for further research.

Topics covered include:

  • Demographics. How does Japan compare to the rest of the world?
  • Digital readiness. What is the current state of internet and mobile technology in the country?
  • Digital landscape. What are the main web, social, search, video and ecommerce sites in the country, and how do they operate?

Table of contents

1. Introduction

  • About Econsultancy

2. An Introduction to Japan

3. Demographics

4. Digital Readiness

5. Digital Landscape

6. Search

7. Video

8. Ecommerce

9. In Depth: Marketing on LINE


  • Pdf SAMPLE: The Japan Digital Report (824 KB PDF)
  • Pdf Disabled The Japan Digital Report (2.57 MB PDF)

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