About this webinar

The webinar presents Econsultancy’s new framework for marketing, which updates classic models like the 4Ps to fuse both digital and classic marketing under a single, unified model: the Modern Marketing Model (M3).

Ashley Friedlein, Econsultancy’s founder, explains how M3 can help you inform the role and remit of the marketing function within your business.

Key insights

  • Understand the M3 model – how will the marketing and digital teams of the future will look
  • What should you be doing now to get ready for this new way of working?
  • What skills and competencies are required of a modern marketing structure?
  • Download the Modern Marketing Mapping Tool to help define the scope and structure of your future marketing teams.