Trends & Innovation

The Modern Marketing Model (M3) Webinar

By Ashley Friedlein,

About this webinar

The webinar presents Econsultancy’s new framework for marketing, which updates classic models like the 4Ps to fuse both digital and classic marketing under a single, unified model: the Modern Marketing Model (M3).

Ashley Friedlein, Econsultancy’s founder, explains how M3 can help you inform the role and remit of the marketing function within your business.

Key insights

  • Understand the M3 model - how will the marketing and digital teams of the future will look
  • What should you be doing now to get ready for this new way of working?
  • What skills and competencies are required of a modern marketing structure?
  • Download the Modern Marketing Mapping Tool to help define the scope and structure of your future marketing teams.  

Questions? Just contact:

Webinar recording

New for June 2018 - Fast Track to Modern Marketing Online. This new online course is based on the Modern Marketing Model (M3) and taught by Founder of Econsultancy Ashley Friedlein. Find out more and book your place.

Contributing Authors


Ashley Friedlein

Econsultancy Founder and Centaur Marketing President

More reports from Ashley Friedlein

Ashley Friedlein is co-founder of Econsultancy and president of Centaur Marketing, which comprises brands such as Marketing Week and Creative Review. He is also chairman of real-time business Ably and a member of the digital advisory board for Age UK.


  • Pdf Disabled The Modern Marketing Model (M3) (1.56 MB PDF)

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