Despite all the evidence pointing to the key role of personalisation in boosting sales and improving customer relationships, research suggests that only a minority of retailers view it as essential. The remainder either have no knowledge of the required tools, or don’t consider personalisation important.

This is a missed opportunity because the first steps towards tailoring the customer experience are relatively simple and should start delivering results that prompt you to carry on going.

This guide, produced in association with Fresh Relevance, provides a step-by-step approach to exploring the data and tools you need, whether you’re ready to launch your very first personalisation campaign or expand on what you’re already doing.

Key areas covered in the report include:

  • Types of data you need to collect.
  • Role of behavioural data in building personalisation campaigns.
  • Importance of real-time relevance.
  • Tactics you can employ to drive incremental sales through segmentation and building targeted campaigns.

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