The shift to digital has created an opportunity for FSIs to not only increase revenue at lower cost, but also expand their market share and serve more customers. Organisations that have combined data, analytics, technology and marketing to deliver more personalised customer experiences have been best placed to capitalise on the opportunities.

The Present and Future of Financial Services Marketing report, produced by Econsultancy in collaboration with Tealium, is based on a survey of 347 financial services professionals in Europe with responsibility for their organisations’ marketing data and technology. The study examines how financial services companies have been performing in the midst of an extremely challenging economic environment and the role technology plays, both now and in their future plans.