For the third year in a row, we’ve partnered with the Society of Digital Agencies (SoDA) to produce its Digital Marketing Outlook report.
More than 82% of respondents were key decision makers and influencers with annual marketing budgets ranging from $5m to over $100m.
Clients accounted for 42% of the total respondent base (the majority in consumer packaged goods or the service sector) while agency and production company respondents constituted 43% of the overall sample. 36% of respondents were from the US, with 22% and 20% from EMEA and APAC respectively.
Areas covered include how clients are engaging what types of digital agency, how budgets assigned to agency work are changing, and how companies are transforming through embedded agencies and education and training.
The Outlook Survey is split into eight sections:
- Agency ecosystems in 2014.
- The 2014 budget outlook.
- The rise of innovation labs.
- The outlook for agencies.
- Modern marketers.
- What clients want.
- Talent gaps on the client side.
- Transformative trends & technology.
SoDA is an international association of respected digital marketing leaders and entrepreneurs with a history in and a vision for the future of marketing. It remains an extremely selective group of the world’s preeminent companies with ‘digital DNA’. Membership includes leading digital agencies and elite production companies globally.