Customer experience is the key challenge facing businesses and marketers today. The prize for the most successful brands is an increase in revenue, profitability and market capitalisation that significantly surpasses their competition. Including in depth interviews with 16 marketing leaders, this reports highlights the priorities facing the CMO in 2020.
Thriving in the Experience Economy: Priorities of a CMO
This reports highlights the priorities facing the CMO in 2020, in a business and marketing landscape where customer experience is the key challenge and prizes for the most successful brands are increases in revenue, profitability and market capitalisation that significantly surpasses the competition.