The report is based on a quantitative study of 467 manufacturing executives in the UK and Germany conducted in Q3 2021. Most respondents make or influence decisions regarding their organisation’s digital experience, customer experience, or digital marketing initiatives.

Areas of focus include:

  • Rate by which manufacturers are transforming business models and how they are transforming.
  • Customer engagement channels that executives are focussed on today versus 12 months ago.
  • Technologies types that manufacturers are investing in to support increasingly complex customer journeys