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Top 100 Digital Agencies Report 2017

By Donna-Marie Bohan,

The definitive listing of the UK's largest digital agencies


The Top 100 Digital Agencies report is the definitive listing of the UK’s largest digital agencies. The guide features in-depth analysis and commentary on the state of the industry, along with information on each agency to help client-side professionals choose the right partner to help achieve their business goals.

How the Top 100 works

The Top 100 Digital Agencies Report lists the UK’s top 100 digital marketing, design and build, technical and creative agencies. These are ranked on their fee income from digital activities in the UK. For the purposes of the Top 100, fee income from digital activities is defined as the money that agencies retain after any bought-in third-party costs, such as media, production or hosting, have been paid. Although not a perfect metric, we believe that this is a better indicator than overall turnover of what an agency’s digital expertise is worth.

Report features

  • Fourteen pages of in-depth editorial content  on the state of the agency industry
  • Ranking tables of the top agencies by fee income, agency type and region
  • The top six most respected agencies and the six most influential people, nominated by the entrants to the Top 100.
  • Profiles of the Top 100 digital agencies, including information such as business split between digital marketing channels, contact details and a list of key clients
  • Seven case studies of agencies demonstrating digital excellence across four distinct categories: strategy, process, people and technology

The Top 100 Digital Agencies report has been published annually since 2002, and historical data is available to subscribers as an Excel download, alongside the full dataset from 2017.

To be added to the mailing list for next year's launch, please send an email to You will then receive an invite email and the submission instructions when we open for entries in 2018.

Contributing Authors


Donna-Marie Bohan

Research Manager, Econsultancy

More reports from Donna-Marie Bohan

Table of contents

1. State of the industry

2. Marketing success depends on the human touch

3. Customer insight is power

4. Rise of the smart creative

5. Brand safety in a post-truth era

6. How the guide works

7. Top 100 agencies by fee income

8. Top full service and marketing agencies

9. Top design & build agencies

10. Top creative agencies

11. Top technical agencies

12. Top media agencies

13. Top regional agencies

14. Most respected agencies

15. Most influential people

16. Top 100 profiles

17. Case studies


  • Excel Disabled Top 100 Digital Agencies Report - Data from 2017 (257 KB Microsoft Excel)
  • Excel Disabled Top 100 Digital Agencies Report - Data from 2002 to 2017 (259 KB Microsoft Excel)
  • Pdf Disabled Top 100 Digital Agencies Report 2017 (5.04 MB PDF)

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