The Top 100 Digital Agencies 2018 report is the sixteenth annual edition and comprehensive listing of the UK’s largest digital agencies. The guide features in-depth analysis and commentary on the state of the industry, along with information about each agency to help client-side professionals choose the right partner to achieve their business goals.

Hitting the top spot in 2018 for the second consecutive year is Accenture Interactive, followed by IBMiX in second place and Atos Digital Services in third place.

‘Most Respected’ is R/GA and ‘One to Watch’ is UsTwo. Further ‘Ones to Watch’, smaller agencies growing in the industry are Cyber-Duck, Lab, ToyFight, Flying Object, Wigwam, and Uncommon Creative Studio.

You can view the Top 100 Digital Agencies ranking online here.

How the Top 100 works

The Top 100 Digital Agencies Report lists the UK’s top 100 digital marketing, design and build, technical and creative agencies. Agencies are ranked on their fee income from digital activities in the UK. For the purposes of the Top 100, fee income from digital activities is defined as the money that agencies retain after any bought-in third-party costs, such as media, production or hosting, have been paid. Although not a perfect metric, we believe that this is a better indicator than overall turnover of what an agency’s digital expertise is worth.

Report features

  • Editorial & Analysis

In-depth analysis, trend data and commentary on the state of agencies as well as articles on key themes impacting the industry.

  • Ranking Tables

A breakdown of the Top 100 agencies by fee income, agency type and region.

  • Ones to Watch

Profile information on a number of innovative and up-and-coming agencies growing in the industry.

  • Most Respected Agencies and Influential People

Peer-selected by Top 100 entrants, the report features the most respected agencies and features an interview with the person voted most influential in adland.

  • Profile Information

Information about each of the Top 100 digital agencies, including contact details, fee income split across business disciplines and main sectors served.

  • Case Studies

Stories showcasing the best of agencies’ work, along with details of objectives, strategies and tactics, results and awards.

The Top 100 Digital Agencies report has been published annually since 2002. Historical data is available to Econsultancy subscribers as an Excel download, alongside the full dataset from 2018.

Download the report to see the full list of the Top 100 Digital Agencies in 2018.

No part of this publication may be reproduced, copied or transmitted in any form without permission from the publishers. All details are correct at the time of going to press and subject to change.