Best Practice Guides

Online Video in South-East Asia Best Practice Guide


The Online Video in South-East Asia Best Practice Guide is aimed at brand or marketing managers, content owners and digital marketers in the South-East Asia region who are using video as a strategic tool. It’s also full of contributions from some of the top local as well as global experts in online video to help you anticipate what will be relevant to your organisation in the future. Contributors include creative professionals, technologists, strategy experts and business owners from Malaysia, Singapore, Hong Kong, the UK and beyond.

Infographics

Infographic: 2014 Digital Trends


The 2014 Digital Trends infographic highlights the key digital trends, challenges and opportunities which marketers need to be aware of during 2014, covering topics ranging from customer experience and mobile to cross-channel marketing and email. The infographic sums up the key findings of Econsultancy's Q1 2014 Digital Intelligence Briefing, produced in association with Adobe.

Infographics

Infographic: Marketing Budgets 2014


The Marketing Budgets 2014 infographic looks in detail at how companies are allocating their online and offline marketing budgets in 2014, comparing spending trends – and ability to measure ROI – across different 'traditional' and digital channels. The infographic sums up the key findings of the Marketing Budgets 2014 Report, produced in association with Responsys.

Survey Reports

Marketing Budgets 2014


The Marketing Budgets 2014 Report, published by Econsultancy in association with Responsys, looks at how companies are budgeting for both digital and offline marketing channels this year. The report also looks at the ability to measure return on investment across these channels, and which types of marketing technology companies are most likely to be investing in.

Trend Briefings

Quarterly Digital Intelligence Briefing: 2014 Digital Trends


The 2014 Digital Trends Briefing, produced by Econsultancy in partnership with Adobe, highlights the key digital trends, challenges and opportunities which marketers need to be aware of during 2014, covering topics ranging from customer experience and mobile to cross-channel marketing and email. The report is based on a global survey of more than 2,500 marketers and internet professionals carried out at the end of 2013.

Trend Briefings

Digital Marketing and Ecommerce Trends and Predictions for 2014 (Mandarin version)


Econsultancy CEO Ashley Friedlein gives his trends and predictions for digital marketing and ecommerce for 2014. Download this free report (translated to Mandarin) containing almost 40 pages of digital trends, analysis and predictions across the 10 core digital topics that Econsultancy covers. Feel free to share the report around as long as it is kept unedited and unchanged in any way. 

Trend Briefings

Digital Marketing and Ecommerce Trends and Predictions for 2014


Econsultancy CEO Ashley Friedlein gives his trends and predictions for digital marketing and ecommerce for 2014. 

Download this free report containing more than 40 pages of digital trends, analysis and predictions across the 10 core digital topics that Econsultancy covers.

Feel free to share the report around as long as it is kept unedited and unchanged in any way. 

Survey Reports

Online Advertising Survey 2013


This is the third Online Advertising Survey Report, produced in association with the Rubicon Project, and is based on a survey of more than 1,000 advertisers and publishers. The research explores online advertising trends, including budgets, use of different channels, real-time-bidding (RTB), demand-side-platforms (DSPs) and private marketplaces. 

Event Presentations

Digital Outlook 2014 Presentations (Singapore)


Presentations from Econsultancy's Digital Outlook 2014 event on 10th December 2013 in Singapore, offering a glimpse into six experts' outlook, insights and predictions on digital marketing for 2014.

***For a limited time only, we are giving away these presentations for FREE. Use promo code DO14 during checkout.***

For any queries, please write to samuel.ang@econsultancy.com.

Best Practice Guides

Programmatic Marketing: Beyond RTB


Programmatic Marketing: Beyond RTB is aimed at marketers, agencies, and publishers who want to understand the new programmatic landscape, and its applications beyond real-time bidding (RTB). The report also includes insights from key executives in ad technology, agencies, and publishers as well as daily practitioners to see where programmatic automation stands today, and where it is going.