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Cover for FUNNEL - Engage presentations

Event Presentations

FUNNEL - Engage presentations


Presentations from Econsultancy's FUNNEL event which took place on 1st November 2011, where over 500 of the UK's most senior marketing and sales strategists attended to hear from those leading the way in marketing automation, lead nurturing, demand generation, revenue performance & beyond.

This track is about developing stronger relationships with prospects so they’re happy to share their data with you. Plus new engagement tactics including web personalisation, behavioural targeting, conversion optimisation, analytics, testing and account identification.

Cover for FUNNEL - Nurture presentations

Event Presentations

FUNNEL - Nurture presentations


Presentations from Econsultancy's FUNNEL event which took place on 1st November 2011, where over 500 of the UK's most senior marketing and sales strategists attended to hear from those leading the way in marketing automation, lead nurturing, demand generation, revenue performance & beyond.

B2B and considered purchase sales take time. This track highlights the new tactics including marketing automation, lead nurturing, lead scoring and integrated telemarketing.

Cover for Affiliate Census 2011

Survey Reports

Affiliate Census 2011


The Affiliate Census 2011 is a comprehensive survey of more than 300 affiliates, which looks in detail at the nature and quality of relationships affiliates have with networks and merchants. The report is essential reading for those who want to know more about affiliates, including how much revenue they are generating, how they are getting their traffic and which linking methods they are using.

Cover for Marketing Budgets 2011

Survey Reports

Marketing Budgets 2011


The Marketing Budgets 2011 report, published by Econsultancy in association with SAS UK, looks at how companies are budgeting for both digital and offline marketing channels this year. The report also looks at the ability to measure return on investment across these channels, and which types of marketing technology companies are most likely to be investing in.  

Cover for Global Affiliate Marketing Statistics

Internet Statistics

Global Affiliate Marketing Statistics


Econsultancy's Global Affiliate Marketing Statistics document is one of 11 individual downloads that make up Econsultancy’s Global Internet Statistics Compendium, a comprehensive compilation of worldwide statistics and online market research with data, facts, charts and figures that are essential to understanding the marketplace as a whole.

Cover for Affiliate Marketing Buyer's Guide

Buyer's Guides

Affiliate Marketing Buyer's Guide


A 140-page guide for digital marketers interested in the affiliate marketing (or performance marketing) sector, with profiles of 18 leading networks and agencies, the latest market trends and advice for buyers.

Cover for Achieving Digital Balance

Best Practice Guides

Achieving Digital Balance


A must-have guide for anyone dealing with digital marketing. This report provides best practices and survey data around budgeting, strategy development, digital skills building, retention marketing and new channel development.

Cover for The Future of Digital Marketing 2010 - Presentations

Event Presentations

The Future of Digital Marketing 2010 - Presentations


The presentations from The Future of Digital Marketing event on 16th June 2010 in London, UK.

Cover for Marketing Budgets 2010

Survey Reports

Marketing Budgets 2010


The Marketing Budgets 2010 Report, produced in association with ExactTarget, covers effectiveness, measurement and allocation of budgets, and looks at differences between “traditional” and digital marketing investment. It also compares different online and offline channels individually, in terms of where companies are investing and the ability to measure ROI.

Cover for Affiliate Marketing Request for Proposal (RFP)

Request For Proposals (RFPs)

Affiliate Marketing Request for Proposal (RFP)


If you're considering working with an affiliate marketing network, our Request for Proposal (RFP) template and guidance notes will improve your procurement process.