Survey Reports

The State of Marketing Attribution 2017


Econsultancy's second State of Marketing Attribution report, produced in association with AdRoll, seeks to establish current adoption levels, confidence in usage and the effectiveness of different attribution methods used by companies. It also focuses on the skills required for success and the barriers to effective use of modelling.

Survey Reports

The State of Marketing Attribution 2016


This State of Marketing Attribution report is produced by Econsultancy in association with AdRoll and explores the tools and processes employed for attribution, as well as the potential barriers to effective use of the capability. 

Survey Reports

State of Marketing Attribution in Asia Pacific


The State of Marketing Attribution in Asia Pacific report, produced by Econsultancy in partnership with Datalicious, looks at the benefits of marketing attribution across multiple channels, various approaches and technologies used, and the keys to success. The research is based on a survey of more than 400 client-side and agency marketers based in the APAC region.

Trend Briefings

Marketing Attribution Trends Briefing: Digital Cream London 2015


Econsultancy's Marketing Attribution Trends Briefing, free to registered users, focuses on the key themes, opportunities and challenges relating to marketing attribution as highlighted by client-side digital marketers during Digital Cream 2015. The attribution roundtable was sponsored by Rakuten Attribution and moderated by Linus Gregoriadis, Econsultancy's Research Director.

Survey Reports

Enterprise Priorities in Digital Marketing


The Enterprise Priorities in Digital Marketing: Exploring the investment in technology marketing for a customer-centric future report, produced by Econsultancy in partnership with Teradata, provides guidance for the future through specific benchmarks from digital marketing leaders at enterprise organizations.

Trend Briefings

Marketing Attribution Trends Briefing: Digital Cream London 2014


Econsultancy's Marketing Attribution Trends Briefing, free to registered users, focuses on the key themes, opportunities and challenges relating to marketing attribution as highlighted by client-side digital marketers during Digital Cream 2014. The attribution roundtable was sponsored by Adometry and moderated by Andrew Thomas, Econsultancy trainer and founding director of the green field.