Trend Briefings

B2B Digital Transformation

The B2B Digital Transformation: Leading brands share their insights report looks at the approach B2B companies are taking as they seek to drive forward digital transformation in their businesses.

Survey Reports

State of B2B Marketing Automation

The State of B2B Marketing Automation report, published by Econsultancy in association with Act-On, is based on a survey of more than 350 B2B marketing professionals. The aim of the research is to explore the maturity of B2B marketing automation, looking at adoption levels and types of strategies organizations are using. The study evaluates tools and processes employed as well as the potential barriers to effective use of the capability.

Survey Reports

Digital Intelligence Briefing: 2017 Digital Trends in B2B

The 2017 Digital Trends in B2B report demonstrates the priorities and progress being made in B2B marketing as digital experiences in the consumer world continue to bleed into B2B journeys. The results show a sector that, though marred by the familiar 'B2B lags behind B2C' adage, is showing maturity in terms of prioritisation of digital strategy.

Survey Reports

B2B Digital Trends 2016 - 2017

This year's B2B Digital Trends report, published in association with Adobe, draws on the input of more than 1,000 global B2B professionals. As the fifth annual report on B2B in digital, our latest edition deviates from the tendency of past reports to ennumerate ways in which B2C trails B2B, instead evaluating similarities and providing useful projections of the future.

Survey Reports

The Tension in B2B Customer Experience Management: Traditional priorities vs. new expectations

The Tension in B2B Customer Experience Management report, published by Econsultancy in association with SAP Hybris, explores the extent to which B2B organizations address the challenge of improving the customer experience and how well equipped they are for the omnichannel future. The research is based on a global survey of over 220 senior leaders at B2B companies spanning a range of industries.

Event Presentations

Festival of Marketing 2015: B2B Stage

Presentations from the B2B stage at the Festival of Marketing from the 11th and 12th November. 

This is just one of 12 Festival of Marketing 2015 presentation sets

Survey Reports

B2B Digital Trends 2015

The B2B Digital Trends 2015 report, published in association with Adobe and based on a global survey of more than 800 global B2B professionals, seeks to understand the key priorities, trends and challenges for B2B digital marketing in 2015. The report also explores unique characteristics of B2B vs. B2C and provides insights into variations among several of the sub-sectors within B2B.

Buyer's Guides

Marketing Automation Buyer's Guide 2015

The Marketing Automation Buyer's Guide is an invaluable resource for those investigating the marketing automation sector, with profiles of 20 leading vendors, the latest market trends and tips and pitfalls for buyers. The 76-page report provides details on the issues and trends affecting this sector, as well as information about best practice and tips for successful marketing automation implementations.

Trend Briefings

Single Customer View - Myth or Reality?

A 'single customer view' (SCV) is the nirvana of data-driven marketing and customer engagement. This report, produced in partnership with Innometrics, investigates the current landscape for businesses seeking to obtain that single customer view, and looks at how brands are approaching the gap between digital and retail. 

Survey Reports

B2B Real-Time Marketing Report

The B2B Real-Time Marketing Report, published by Econsultancy in association with Monetate, provides a snapshot of real-time marketing in the B2B marketplace, that marketers can use as a baseline when assessing their plans for this year and beyond.