Trend Briefings

B2B Digital Transformation


The B2B Digital Transformation: Leading brands share their insights report looks at the approach B2B companies are taking as they seek to drive forward digital transformation in their businesses.

Survey Reports

State of B2B Marketing Automation


The State of B2B Marketing Automation report, published by Econsultancy in association with Act-On, is based on a survey of more than 350 B2B marketing professionals. The aim of the research is to explore the maturity of B2B marketing automation, looking at adoption levels and types of strategies organizations are using. The study evaluates tools and processes employed as well as the potential barriers to effective use of the capability.

Survey Reports

Digital Intelligence Briefing: 2017 Digital Trends in B2B


The 2017 Digital Trends in B2B report demonstrates the priorities and progress being made in B2B marketing as digital experiences in the consumer world continue to bleed into B2B journeys. The results show a sector that, though marred by the familiar 'B2B lags behind B2C' adage, is showing maturity in terms of prioritisation of digital strategy.

Survey Reports

B2B Digital Trends 2016 - 2017


This year's B2B Digital Trends report, published in association with Adobe, draws on the input of more than 1,000 global B2B professionals. As the fifth annual report on B2B in digital, our latest edition deviates from the tendency of past reports to ennumerate ways in which B2C trails B2B, instead evaluating similarities and providing useful projections of the future.

Survey Reports

The Tension in B2B Customer Experience Management: Traditional priorities vs. new expectations


The Tension in B2B Customer Experience Management report, published by Econsultancy in association with SAP Hybris, explores the extent to which B2B organizations address the challenge of improving the customer experience and how well equipped they are for the omnichannel future. The research is based on a global survey of over 220 senior leaders at B2B companies spanning a range of industries.

Event Presentations

Festival of Marketing 2015: B2B Stage


Presentations from the B2B stage at the Festival of Marketing from the 11th and 12th November. 

This is just one of 12 Festival of Marketing 2015 presentation sets

Event Presentations

Festival Of Marketing 2015 Presentations


Presentations from the Festival of Marketing, on 11th and 12th November 2015. Over 3,000 marketers attended to hear from those leading the way in the field of marketing. You can access most of the Festival of Marketing presentations from the event.

Survey Reports

B2B Digital Trends 2015


The B2B Digital Trends 2015 report, published in association with Adobe and based on a global survey of more than 800 global B2B professionals, seeks to understand the key priorities, trends and challenges for B2B digital marketing in 2015. The report also explores unique characteristics of B2B vs. B2C and provides insights into variations among several of the sub-sectors within B2B.

Buyer's Guides

Marketing Automation Buyer's Guide 2015


The Marketing Automation Buyer's Guide is an invaluable resource for those investigating the marketing automation sector, with profiles of 20 leading vendors, the latest market trends and tips and pitfalls for buyers. The 76-page report provides details on the issues and trends affecting this sector, as well as information about best practice and tips for successful marketing automation implementations.

Survey Reports

The Pursuit of Standard Operating Innovation


What does it take for marketers to achieve Standard Operating Innovation? This is one of the key questions explored in this report from Econsultancy in partnership with Sparks Grove. The report is based on a survey of nearly 250 B2B enterprise marketing executives, around innovation initiatives.