Survey Reports

People-Based Advertising in North America


The People-Based Advertising report, produced in collaboration with Signal, is based on a survey of brand marketers and media buyers in North America. It explores the hypothesis that smarter, data-driven, people-based display advertising is an important alternative to the legacy model that is failing the online ecosystem. 

Survey Reports

People-Based Advertising in Australia


The People-Based Advertising report, produced in collaboration with Signal, is based on a survey of brand marketers and media buyers in Australia. It explores the hypothesis that smarter, data-driven, people-based display advertising is an important alternative to the legacy model that is failing the online ecosystem. 

Trend Briefings

Leveraging Customer Behaviours for Optimal Engagement


Behavioural marketing strategies, tactics, channels and tools are fairly well-established and understood. Yet they don't seem to have been as widely adopted as you might expect. The purpose of this report, produced in association with IBM, is to offer an overview of behavioural marketing trends in South-East Asia and to go into enough detail to help you, the marketer, feel prepared to take the next steps towards running a behavioural marketing campaign.

Buyer's Guides

Website Personalisation Buyer's Guide


Econsultancy's first Website Personalisation Buyer's Guide looks at market trends within this sector, with profiles of 22 leading vendors as well as advice for buyers looking for a website personalisation provider. 

Trend Briefings

Quarterly Digital Intelligence Briefing: Why Marketing Should Be Personal


The Why Marketing Should Be Personal Briefing, produced by Econsultancy in partnership with Adobe, explores personalisation, a topic which has become top-of-mind for companies wanting to improve the customer experience and financial performance simultaneously. This report builds on data collected for the fifth Quarterly Digital Intelligence Briefing on Personalisation, carried out in June 2012, and shows the increases in perceived importance of personalisation for marketers with some insightful trend data.

Buyer's Guides

Display Retargeting Buyer's Guide


Econsultancy's first Display Retargeting Buyer's Guide looks at market trends within this sector, with profiles of 15 leading vendors as well as advice for buyers looking for a display retargeting provider.