Survey Reports

International Content: Monetizing Global Content Assets and Measuring Success


The International Content: Monetizing Global Content Assets and Measuring Success report examines the views of brand-side marketers on the management of international content.

Best Practice Guides

Content Strategy Best Practice Guide


The Content Strategy Best Practice Guide is based on a series of in-depth interviews with a range of senior digital and non-digital marketers, content leads, heads of UX and content strategists. Written by experienced blogger, writer and consultant Neil Perkin, the report aims to identify best practice approaches, techniques, challenges and opportunities around digital content strategy.

Trend Briefings

Quarterly Digital Intelligence Briefing: Why Marketing Should Be Personal


The Why Marketing Should Be Personal Briefing, produced by Econsultancy in partnership with Adobe, explores personalisation, a topic which has become top-of-mind for companies wanting to improve the customer experience and financial performance simultaneously. This report builds on data collected for the fifth Quarterly Digital Intelligence Briefing on Personalisation, carried out in June 2012, and shows the increases in perceived importance of personalisation for marketers with some insightful trend data.

Trend Briefings

Influencing the Influencers - The Magic of Co-Created Content


This is the second report in our ‘Masters of CX’ series. Written by co-founder and CEO of TopRank Online Marketing, Lee Odden, Influencing the Influencers - The Magic of Co-Created Content outlines and explains best practices for working with and influencing influencers to co-create content.

Trend Briefings

Quarterly Digital Intelligence Briefing: Delivering Digital Experiences


The Delivering Digital Experiences Briefing, produced by Econsultancy in partnership with Adobe, explores the increasingly central role of web content management as a key building block for delivering personalised, multichannel experiences. The report is based on a global survey of around 1,000 respondents across marketing, web development and IT functions, an impressively high response rate which shows how seriously organisations are continuing to take this aspect of their business.

Trend Briefings

Where Content and Commerce Collide


This report aims to provide insight and recommendations for how content can be combined with ecommerce, for example how it is resourced and what business models organisations are using. It provides an account of what ecommerce practitioners are currently doing and the role they are setting for content marketing within the overall digital strategy. The research has been commissioned by EPiServer, a global software provider for ecommerce, CMS and digital marketing solutions.

Trend Briefings

B2B Content Marketing Trends Briefing: Digital Cream London 2014


Econsultancy's B2B Content Marketing Trends Briefing, free to registered users, focuses on the key themes, opportunities and challenges relating to B2B content marketing as highlighted by client-side digital marketers during Digital Cream 2014. The roundtable on B2B content marketing was sponsored by BrightTALK and moderated by Ben Davis, Content and Community Producer at Econsultancy.

Best Practice Guides

Digital Content Strategy Best Practice Guide


The Digital Content Strategy Best Practice Guide is based on a series of in-depth interviews with a range of senior digital and non-digital marketers, content leads, heads of UX, and content strategists. Written by experienced blogger, writer and consultant Neil Perkin, the report aims to identify best practice approaches, techniques, challenges and opportunities around digital content strategy.