Event Presentations

Economic Value of Digital Marketing - Tencent Keynote at Digital Cream Shanghai

PowerPoint presentation (24 slides) by Sophia Ong, National Planning GM Tencent, on the value of digital marketing in China, at Econsultancy's Digital Cream event in Shanghai, China, on 18th October 2012. Includes information on Tencent, the world's third largest internet company, as well as case studies from the Chinese market.

Event Presentations

The Future of Digital Marketing - Keynote Presentation by Ashley Friedlein, CEO, Econsultancy

PowerPoint presentation (36 slides) by Econsultancy CEO Ashley Friedlein outlining his vision for the Future of Digital Marketing. Presented at Econsultancy's Digital Cream event in Shanghai, China, on 18 October 2012. 

Event Presentations

JUMP 2012 Presentations

Presentations from Econsultancy's JUMP, online and offline marketing all joined up, event on 10th October 2012. Over 1,200 digital marketers attended to hear from those leading the way in multichannel marketing.

JUMP Magazine

JUMP Magazine - Fall 2012

JUMP is Econsultancy's magazine in support of the multichannel event, JUMP, which takes place on January 30, 2013 in New York. In this issue of JUMP Magazine, we look at attribution, social metrics and new ways to bridge multi-channel, integrated marketing campigns. Big data is the theme, but there are also articles on the innovative multichannel campaigns, social media engagement, customer experience and and multichannel retailing.

Survey Reports

Content Marketing Survey Report

The Content Marketing Survey Report, sponsored by Outbrain, illustrates the strategies, tactics and opinions of more than 1,300 content marketers. The survey looks at the amount and type of content marketing carried out by organisations, how many brands have a strategy in place, the tactics and channels they are using for content, ownership of content marketing within organisations, how publishers are using content marketing, and the challenges and barriers to success in this area.

Digital Marketing Templates

Content Marketing Calendar - Digital Marketing Templates

Create a clear and structured plan for your content marketing using the Content Marketing Calendar we have created to help you with timings and to ensure all bases are covered.

Digital Marketing Templates

SEO Checklist - Digital Marketing Templates

Use the opportunity presented by effective SEO to make your content easily accessible to people when they want it - use our SEO Checklist to ensure you have a consistent process to optimise your content pages.

Digital Marketing Templates

A Guide to Maximising the Reach of Your Content Assets - Digital Marketing Templates

Want to effectively distribute your content online and offline? Use this template to guide you in how to use these channels to promote your content.

Digital Marketing Templates

Guide to Integrating Content into Your Website - Digital Marketing Template Files

Content can only have an impact if it is stored and displayed effectively across your website - use this template to guide you in the key steps for integrating content into your website.

Digital Marketing Templates

Content Requirements Briefing Document - Digital Marketing Template Files

The majority of companies agree that content marketing is more important than advertising, and this template file will enable you to manage content creation effectively, with a framework that will clearly define and document your content requirements.