Survey Reports

The Rise of Marketing Technologists in Australia and New Zealand

The Rise of Marketing Technologists report, produced by Econsultancy in association with IBM Marketing Cloud, is based on a survey of almost 450 marketing, digital and ecommerce professionals based in Australia and New Zealand. The report, which aims to sum up the state of marketing technology in the region, looks at the extent to which companies value marketing technology, how they use the technology they have, and their current and future marketing technology priorities.

Trend Briefings

Quarterly Digital Intelligence Briefing: 2016 Digital Trends

The 2016 Digital Trends report, based on the fifth annual trends survey conducted by Econsultancy and Adobe, highlights the key digital trends, challenges and opportunities which marketers need to be aware of during 2016, covering topics ranging from customer experience and mobile to data-driven marketing and personalisation. The report is based on a global survey of more than 7,000 marketers and ecommerce professionals carried out at the end of 2015.

Event Presentations

Festival of Marketing 2015: Content Stage

Presentations from the Content stage at the Festival of Marketing from the 11th and 12th November.

This is just one of 12 Festival of Marketing 2015 presentation sets.

Event Presentations

Festival Of Marketing 2015 Presentations

Presentations from the Festival of Marketing, on 11th and 12th November 2015. Over 3,000 marketers attended to hear from those leading the way in the field of marketing. You can access most of the Festival of Marketing presentations from the event.

Best Practice Guides

How To Go Viral

Content distribution is a key component of content strategy planning models: once we make the content live (the point of production marked by the dotted line), it is ready to be distributed – content production and distribution are intertwined. The How To Go Viral report aims to help marketers understand how they can effectively plan distribution as part of their content marketing efforts, and what they need to do after they press 'publish'.

Survey Reports

State of Digital Marketing in Australia and New Zealand

The State of Digital Marketing in Australia and New Zealand Report, published by Econsultancy in association with Marketo, is a bellwether for the state of the marketing industry in the region. It looks at the extent to which companies are increasing their budgets across a range of channels and technologies, comparing online and offline budgets while also looking at technology investment priorities and most in-demand marketing skills.

Survey Reports

B2B Digital Trends 2015

The B2B Digital Trends 2015 report, published in association with Adobe and based on a global survey of more than 800 global B2B professionals, seeks to understand the key priorities, trends and challenges for B2B digital marketing in 2015. The report also explores unique characteristics of B2B vs. B2C and provides insights into variations among several of the sub-sectors within B2B.

Survey Reports

Digital Marketing in the Legal Sector

The Digital Marketing in the Legal Sector report, published in association with The Lawyer, focuses on current activites and priorities in digital marketing within the sector, as well as challenges to best practice. The report is based on a survey of more than 150 professionals employed in marketing, digital or communications within the legal sector, carried out in the spring of 2015.

Survey Reports

The Global Conversation

The Global Conversation report, produced in association with Lionbridge, explores how brands tell stories and engage with customers across borders and languages. It asks questions about the strategies, tools and processes necessary to balance overarching marketing priorities with local relevance. 

Event Presentations

Making Content Strategy Transformative

Econsultancy's third Digital Transformation Conference - 'Making Content Strategy Transformative', brought together digital leaders for a morning of insight and discussion.