Best Practice Guides

Digital Content Strategy Best Practice Guide


The Digital Content Strategy Best Practice Guide is based on a series of in-depth interviews with a range of senior digital and non-digital marketers, content leads, heads of UX, and content strategists. Written by experienced blogger, writer and consultant Neil Perkin, the report aims to identify best practice approaches, techniques, challenges and opportunities around digital content strategy.

Survey Reports

Marketing Budgets 2014


The Marketing Budgets 2014 Report, published by Econsultancy in association with Responsys, looks at how companies are budgeting for both digital and offline marketing channels this year. The report also looks at the ability to measure return on investment across these channels, and which types of marketing technology companies are most likely to be investing in.

Trend Briefings

South-East Asia Digital Marketing Trends Briefing: Key takeaways from Digital Cream Singapore


Econsultancy's South-East Asia Digital Marketing Trends Briefing focuses on the key trends, challenges and solutions for digital marketers in South-East Asia. Based on roundtables from Digital Cream Singapore, held in November 2013, the briefing has been co-authored by 12 independent marketing experts who also acted as moderators for the roundtables at Digital Cream.

Trend Briefings

Quarterly Digital Intelligence Briefing: 2014 Digital Trends


The 2014 Digital Trends Briefing, produced by Econsultancy in partnership with Adobe, highlights the key digital trends, challenges and opportunities which marketers need to be aware of during 2014, covering topics ranging from customer experience and mobile to cross-channel marketing and email. The report is based on a global survey of more than 2,500 marketers and internet professionals carried out at the end of 2013.

Trend Briefings

Digital Marketing and Ecommerce Trends and Predictions for 2014 (Mandarin version)


Econsultancy CEO Ashley Friedlein gives his trends and predictions for digital marketing and ecommerce for 2014. Download this free report (translated to Mandarin) containing almost 40 pages of digital trends, analysis and predictions across the 10 core digital topics that Econsultancy covers. Feel free to share the report around as long as it is kept unedited and unchanged in any way. 

Trend Briefings

Digital Marketing and Ecommerce Trends and Predictions for 2014


Econsultancy CEO Ashley Friedlein gives his trends and predictions for digital marketing and ecommerce for 2014. 

Download this free report containing more than 40 pages of digital trends, analysis and predictions across the 10 core digital topics that Econsultancy covers.

Feel free to share the report around as long as it is kept unedited and unchanged in any way. 

Trend Briefings

Digital Shift Q1 2014


Digital Shift, a quarterly service from Econsultancy exclusively for Enterprise subscribers, is intended as a guide to support strategic thinking. Focused tightly on digital technologies, marketing and ecommerce, it’s about delivering actionable insight on trends that will be significant in the short to mid-term, and which can be used to generate new ideas, improve business performance and stay ahead of the competition.

Event Presentations

Digital Outlook 2014 Presentations (Singapore)


Presentations from Econsultancy's Digital Outlook 2014 event on 10th December 2013 in Singapore, offering a glimpse into six experts' outlook, insights and predictions on digital marketing for 2014.

***For a limited time only, we are giving away these presentations for FREE. Use promo code DO14 during checkout.***

For any queries, please write to samuel.ang@econsultancy.com.

Best Practice Guides

Marketing Automation in Asia-Pacific Best Practice Guide


The Marketing Automation in Asia-Pacific Best Practice Guide takes an unbiased look at the role of marketing automation technology in the region and explores the specific challenges, opportunities and implementation best practice. The report, sponsored by emarsys, also includes insights from marketing and technology specialists across the region on what specific strategies and tactics have been most successful for them.

Event Presentations

Digital Cream Singapore 2013 Keynote Presentations


Keynote presentations from Econsultancy's Digital Cream Singapore event on 28 November 2013. Digital Cream is an exclusive invitation-only roundtable event, giving senior client-side marketers the opportunity to learn from each other about the latest best practice, what’s working and what’s not. Delegates also discussed their future digital strategies and compared them with like-minded peers.