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Cover for Conversion Rate Optimization Report 2015

Survey Reports

Conversion Rate Optimization Report 2015


This is the seventh annual Econsultancy Conversion Rate Optimization Report, in association with RedEye. The research looks at the types of conversion strategies and tactics organizations are using, in addition to the tools and processes employed for improving conversion rates. As well as touching on the use and impact of personalization, the research also covers different areas of best practice and identifies methods and techniques which are most valuable for improving conversion rates.

Cover for Customer Experience Optimization

Survey Reports

Customer Experience Optimization


The Customer Experience Optimization report, produced by Econsultancy in partnership with Ensighten, highlights how organizations are using technology and data to deliver personalized customer experiences, along with the challenges and opportunities they are facing. The report is based on a global survey of more than 600 digital marketers and ecommerce professionals carried out at the end of 2014.

Cover for Conversion Rate Optimization Report 2014

Survey Reports

Conversion Rate Optimization Report 2014


This is the sixth annual Econsultancy Conversion Rate Optimization Report, in association with RedEye. The research looks at the types of conversion strategies and tactics organizations are using, in addition to the tools and processes employed for improving conversion rates. As well as touching on the use and impact of personalization, the research also covers different areas of best practice and identifies methods and techniques which are most valuable for improving conversion rates.

Cover for Single Customer View - Myth or Reality?

Trend Briefings

Single Customer View - Myth or Reality?


A 'single customer view' (SCV) is the nirvana of data-driven marketing and customer engagement. This report, produced in partnership with Innometrics, investigates the current landscape for businesses seeking to obtain that single customer view, and looks at how brands are approaching the gap between digital and retail. 

Cover for Customer Experience and Conversion for B2B: Digital Cream London 2014

Trend Briefings

Customer Experience and Conversion for B2B: Digital Cream London 2014


The Customer Experience and Conversion for B2B Trends Briefing, free to registered users, focuses on the challenges and issues B2B business professionals are facing in developing and improving their customer experience, as highlighted during Digital Cream London 2014.

The roundtable on customer experience and conversion was sponsored by IBM and moderated by Matthew Eccles, a CRM, direct and digital marketing consultant.

Cover for Display Retargeting Buyer's Guide

Buyer's Guides

Display Retargeting Buyer's Guide


Econsultancy's first Display Retargeting Buyer's Guide looks at market trends within this sector, with profiles of 15 leading vendors as well as advice for buyers looking for a display retargeting provider.   

Cover for Infographic: 2014 Digital Trends

Infographics

Infographic: 2014 Digital Trends


The 2014 Digital Trends infographic highlights the key digital trends, challenges and opportunities which marketers need to be aware of during 2014, covering topics ranging from customer experience and mobile to cross-channel marketing and email. The infographic sums up the key findings of Econsultancy's Q1 2014 Digital Intelligence Briefing, produced in association with Adobe.

Cover for Quarterly Digital Intelligence Briefing: 2014 Digital Trends

Trend Briefings

Quarterly Digital Intelligence Briefing: 2014 Digital Trends


The 2014 Digital Trends Briefing, produced by Econsultancy in partnership with Adobe, highlights the key digital trends, challenges and opportunities which marketers need to be aware of during 2014, covering topics ranging from customer experience and mobile to cross-channel marketing and email. The report is based on a global survey of more than 2,500 marketers and internet professionals carried out at the end of 2013.

Cover for Digital Marketing and Ecommerce Trends and Predictions for 2014 (Mandarin version)

Trend Briefings

Digital Marketing and Ecommerce Trends and Predictions for 2014 (Mandarin version)


Econsultancy CEO Ashley Friedlein gives his trends and predictions for digital marketing and ecommerce for 2014. Download this free report (translated to Mandarin) containing almost 40 pages of digital trends, analysis and predictions across the 10 core digital topics that Econsultancy covers. Feel free to share the report around as long as it is kept unedited and unchanged in any way. 

Cover for Digital Marketing and Ecommerce Trends and Predictions for 2014

Trend Briefings

Digital Marketing and Ecommerce Trends and Predictions for 2014


Econsultancy CEO Ashley Friedlein gives his trends and predictions for digital marketing and ecommerce for 2014. 

Download this free report containing more than 40 pages of digital trends, analysis and predictions across the 10 core digital topics that Econsultancy covers.

Feel free to share the report around as long as it is kept unedited and unchanged in any way.