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Below are our reports and research relating to online copywriting. If you can't find the information you are looking for about online copywriting, then let us know and we'll try and point you in the right direction.

Cover for 100+ Practical Content Marketing Tips: A how-to guide for editors, writers and content creators

Best Practice Guides

100+ Practical Content Marketing Tips: A how-to guide for editors, writers and content creators


This report is written primarily for writers, editors and ‘content producers’ in general, and aims to provide some valuable insight which will help you to optimise the creation, promotion and measurement of content. The aim is to provide some insight based on what we have learned over the past decade, to show you how a strategic approach to production of content and effective measurement can pay dividends.

Cover for Digital Content Strategy Best Practice Guide

Best Practice Guides

Digital Content Strategy Best Practice Guide


The Digital Content Strategy Best Practice Guide is based on a series of in-depth interviews with a range of senior digital and non-digital marketers, content leads, heads of UX, and content strategists. Written by experienced blogger, writer and consultant Neil Perkin, the report aims to identify best practice approaches, techniques, challenges and opportunities around digital content strategy.

Cover for Social Listening Buyer's Guide 2013

Buyer's Guides

Social Listening Buyer's Guide 2013


The fourth edition of the Econsultancy Social Listening Buyer's Guide (previously the Online Reputation and Buzz Monitoring Buyer's Guide), relevant for a global audience, is an invaluable resource for client-side marketers and suppliers who want to understand this market and invest in Social Listening technology and services. The guide looks at market trends within this secctor, with profiles of the leading social media management vendors as well as advice for buyers looking for a Social Listening provider.

Cover for FUNNEL 2012 Presentations

Event Presentations

FUNNEL 2012 Presentations


Presentations from Econsultancy's FUNNEL event which took place on 13th November 2012, where over 600 of the UK's most senior marketing and sales strategists attended to hear from those leading the way in marketing automation, lead nurturing, demand generation, revenue performance & beyond.

Cover for Digital Cream Shanghai 2012 Presentations

Event Presentations

Digital Cream Shanghai 2012 Presentations


Three keynote presentations from Econsultancy's Digital Cream Shanghai 2012 event on 18th October 2012, where China's most senior client-side digital marketers gathered together to discuss and explore the latest best practices on e-marketing procurement, business cases, investment, ROI, and suppliers selection. Delegates also discussed their future online stratgies and compare these with like-minded peers.

Cover for JUMP Magazine - Fall 2012

JUMP Magazine

JUMP Magazine - Fall 2012


JUMP is Econsultancy's magazine in support of the multichannel event, JUMP, which takes place on January 30, 2013 in New York. In this issue of JUMP Magazine, we look at attribution, social metrics and new ways to bridge multi-channel, integrated marketing campigns. Big data is the theme, but there are also articles on the innovative multichannel campaigns, social media engagement, customer experience and and multichannel retailing.

Cover for The Future of Digital Marketing 2012 Presentations

Event Presentations

The Future of Digital Marketing 2012 Presentations


Presentations from Econsultancy's Future of Digital Marketing event on 13th June 2012. Over 300 digital marketers attended to hear from those leading the way in the digital landscape on topics including the Social Commerce, Influence Online, Future Shopping Experiences, and Collaborative Consumption.

Cover for State of Digital Marketing in Australia 2012

Survey Reports

State of Digital Marketing in Australia 2012


The State of Digital Marketing in Australia report, published by Econsultancy in association with Marketing Magazine, looks in detail at the current level of spending across different marketing channels, how companies are measuring marketing effectiveness and examines the existing levels of industry skills and knowledge.

The next edition of this report will be available at the end of January 2013.

Cover for JUMP - Whitepapers live 1 presentations 2011

Event Presentations

JUMP - Whitepapers live 1 presentations 2011


Presentations from the Whitepapers live 1 stream of Econsultancy's JUMP, online and offline marketing all joined up, event on 12th October 2011. Over 1,250 digital marketers attended to hear from those leading the way in multichannel marketing.

Cover for JUMP - Optimise presentations 2011

Event Presentations

JUMP - Optimise presentations 2011


Presentations from the Optimise stream of Econsultancy's JUMP, online and offline marketing all joined up, event on 12th October 2011. Over 1,250 digital marketers attended to hear from those leading the way in multichannel marketing. The Optimise track is about optimising the marketing mix across online and offline.