Cover for Conversion Rate Optimization Report 2013

Survey Reports

Conversion Rate Optimization Report 2013


This is the fifth annual Econsultancy Conversion Rate Optimization Report, in association with RedEye. The research looks at the types of conversion and measurement used, as well as the tools, strategies and processes employed for improving conversion rates. The report also examines different areas of best practice and identifies which techniques and methods are most valuable for improving conversion rates.

Cover for Digital Cream Sydney 2013 Keynote Presentation

Event Presentations

Digital Cream Sydney 2013 Keynote Presentation


Keynote presentation from Econsultancy's Digital Cream Sydney event on 17th October 2013. Digital Cream is an exclusive invitation-only roundtable event, giving senior client-side marketers the opportunity to learn from each other about the latest best practice, what’s working and what’s not. Delegates also discussed their future digital strategies and compared them with like-minded peers.

Cover for Digital Cream Shanghai 2013 Keynote Presentations

Event Presentations

Digital Cream Shanghai 2013 Keynote Presentations


Keynote presentations from Econsultancy's Digital Cream Shanghai event on 24th October 2013. Digital Cream is an exclusive invitation-only roundtable event, giving senior client-side marketers the opportunity to learn from each other about the latest best practice, what’s working and what’s not. Delegates also discussed their future digital strategies and compared them with like-minded peers.

Cover for Integrated Customer Experience Report

Survey Reports

Integrated Customer Experience Report


The Integrated Customer Experience Report 2013, carried out in association with CACI, examines how organisations are approaching the topic, and what they regard as key factors for success. This report is based on a survey of nearly 900 companies and agencies, carried out in June and July 2013.

Cover for Jump 2013 Presentations

Event Presentations

Jump 2013 Presentations


Presentations from JUMP, online and offline marketing all joined up, event on 9th October 2013. Over 1,200 digital marketers attended to hear from those leading the way in multichannel marketing.

Cover for UK: Internet Statistics Compendium

Internet Statistics

UK: Internet Statistics Compendium


Econsultancy's UK Internet Statistics Compendium is a comprehensive collection of the most recent worldwide statistics and market data publicly available on online marketing, e-commerce, the internet and related digital media.

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Trend Briefings

How Data Holds the Key to Customer-Centric Marketing


Produced in association with Acxiom, an enterprise data, analytics and software as a service company, this briefing explores the extent to which the use of data drives customer centricity and the key steps organisations need to take to instil a customer data culture. The report also looks at the implications of consumer privacy regulation and the importance of the value exchange in a cookieless world.

Cover for The Digitals 2013 Winners Report

Event Presentations

The Digitals 2013 Winners Report


The Econsultancy / nma Digitals Awards 2013 were held on the 27th June 2013. The awards celebrate, recognise and award excellence in digital marketing and ecommerce. This report showcases the submissions from the winning and highly commended entries in each of the categories.

Cover for Australia User Experience Report

Survey Reports

Australia User Experience Report


The Australia User Experience Report, published by Econsultancy in association with Macquarie Telecom, is based on a survey of digital marketing and ecommerce professionals from around 200 Australian companies. The research, conducted in May and June 2013, looks at the extent to which companies are committed to delivering a good digital user experience, and the challenges they face in doing so.

Cover for Australia Cross-Channel Marketing Report

Survey Reports

Australia Cross-Channel Marketing Report


The Australia Cross-Channel Marketing Report, sponsored by Experian Marketing Services, looks in detail at the level of integration of different digital channels, use of cross-channel technology and barriers to success. The research is based on a survey of nearly 200 Australian digital and ecommerce professionals working for brands and agencies.