Usability and user experience are key to ensuring that online marketing activity is successful. To help you generate higher retention and conversion rates, various templates and guides have been created by Econsultancy to assist you in this complex area.
This document will help you in the process of recruting users for usabilty-testing purposes. It is included as part of Econsultancy's Digital Marketing Template Files.
Four separate documents that will help guide you through beginning or reviewing any usabilty and user experience activity. They are included as part of the wider Digital Marketing Template Files.
Part of Econsultancy's Digital Marketing Template Files, this specific document is fully customisable and is intended to help you review your current usability and user experience activity.
Learn about the latest trends in CRM and the extent to which companies are integrating online and offline data to provide a more relevant and personalised customer experience. Based on a survey of 500+ marketers.
A free, 12-page briefing with the latest trends and strategies related to user experience. Download this free report to learn about the importance of usability testing, the role of analytics, and how to use Web 2.0 to enhance user experience.
Must-have guide for anyone involved in managing digital channels. Answers on questions about KPIs, team and organisational structures, budgeting, skills, strategy and planning processes etc. An Econsultancy Best Seller.
Please note: There is a newer version of this report available
This guide contains profiles of 24 UK-based agencies and consultancies specialising in user experience, usability and accessibility. The report covers the latest market trends and tips and pitfalls for buyers.
This free 11-page briefing discusses the latest market news and developments in user experience. Learn about trends in Web 2.0 technologies, multi-variate testing, behavioural targeting, and measurement and metrics.
Presentaion by Sarah Blair Gould, E-commerce Manager, Boden, at Econsultancy's 2008 Online Marketing Masterclasses event in London, UK. Sarah talks about what Boden do to optimise conversion rates on their site and what works best.