Trend Briefings

Channels in Concert: Trends in Integrated Marketing


Econsultancy's Q4 2013 Quarterly Digital Intelligence Briefing, produced in partnership with Adobe, looks at data, analytics, technology and skills in the context of integrated marketing. The report is based on a survey which has attracted more than 1,000 respondents globally.

Infographics

Infographic: Channels in Concert - Trends in Integrated Marketing


The Channels in Concert -Trends in Integrated Marketing infographic data, analytics, technology and skills in the context of integrated marketing. The infographic sums up the key findings of Econsultancy's Q4 2013 Digital Intelligence Briefing, produced in association with Adobe.

Best Practice Guides

Marketing Automation in Asia-Pacific Best Practice Guide


The Marketing Automation in Asia-Pacific Best Practice Guide takes an unbiased look at the role of marketing automation technology in the region and explores the specific challenges, opportunities and implementation best practice. The report, sponsored by emarsys, also includes insights from marketing and technology specialists across the region on what specific strategies and tactics have been most successful for them.

Event Presentations

Digital Cream Singapore 2013 Keynote Presentations


Keynote presentations from Econsultancy's Digital Cream Singapore event on 28 November 2013. Digital Cream is an exclusive invitation-only roundtable event, giving senior client-side marketers the opportunity to learn from each other about the latest best practice, what’s working and what’s not. Delegates also discussed their future digital strategies and compared them with like-minded peers.

Survey Reports

Conversion Rate Optimization Report 2013


This is the fifth annual Econsultancy Conversion Rate Optimization Report, in association with RedEye. The research looks at the types of conversion and measurement used, as well as the tools, strategies and processes employed for improving conversion rates. The report also examines different areas of best practice and identifies which techniques and methods are most valuable for improving conversion rates.

Event Presentations

Digital Cream Sydney 2013 Keynote Presentation


Keynote presentation from Econsultancy's Digital Cream Sydney event on 17th October 2013. Digital Cream is an exclusive invitation-only roundtable event, giving senior client-side marketers the opportunity to learn from each other about the latest best practice, what’s working and what’s not. Delegates also discussed their future digital strategies and compared them with like-minded peers.

Event Presentations

Digital Cream Shanghai 2013 Keynote Presentations


Keynote presentations from Econsultancy's Digital Cream Shanghai event on 24th October 2013. Digital Cream is an exclusive invitation-only roundtable event, giving senior client-side marketers the opportunity to learn from each other about the latest best practice, what’s working and what’s not. Delegates also discussed their future digital strategies and compared them with like-minded peers.

Survey Reports

Integrated Customer Experience Report


The Integrated Customer Experience Report 2013, carried out in association with CACI, examines how organisations are approaching the topic, and what they regard as key factors for success. This report is based on a survey of nearly 900 companies and agencies, carried out in June and July 2013.

Event Presentations

Jump 2013 Presentations


Presentations from JUMP, online and offline marketing all joined up, event on 9th October 2013. Over 1,200 digital marketers attended to hear from those leading the way in multichannel marketing.

Internet Statistics

UK: Internet Statistics Compendium


Econsultancy's UK Internet Statistics Compendium is a comprehensive collection of the most recent worldwide statistics and market data publicly available on online marketing, e-commerce, the internet and related digital media.