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Cover for Quarterly Digital Intelligence Briefing: Making Sense of Marketing Attribution

Trend Briefings

Quarterly Digital Intelligence Briefing: Making Sense of Marketing Attribution


Econsultancy's Q4 2012 Quarterly Digital Intelligence Briefing, produced in partnership with Adobe, is dedicated to Making Sense of Marketing Attribution. The briefing looks in detail at how organisations can overcome obstacles to success, and how they can work towards best practice. The research is based on a survey of more than 700 digital professionals working for both client-side marketing teams and agencies.  

Cover for Digital Cream Shanghai 2012 Presentations

Event Presentations

Digital Cream Shanghai 2012 Presentations


Three keynote presentations from Econsultancy's Digital Cream Shanghai 2012 event on 18th October 2012, where China's most senior client-side digital marketers gathered together to discuss and explore the latest best practices on e-marketing procurement, business cases, investment, ROI, and suppliers selection. Delegates also discussed their future online stratgies and compare these with like-minded peers.

Cover for The Future of Digital Marketing Australia - Keynote Presentation from Digital Cream Sydney

Event Presentations

The Future of Digital Marketing Australia - Keynote Presentation from Digital Cream Sydney


Keynote presentation (45+ slides) by Linus Gregoriadis and Jake Hird, outlining their visions for the future of digital marketing in Australia. Presented at Econsultancy's Digital Cream, Sydney, on 23 October 2012. 

Cover for The Future of Digital Marketing - Keynote Presentation by Ashley Friedlein, CEO, Econsultancy

Event Presentations

The Future of Digital Marketing - Keynote Presentation by Ashley Friedlein, CEO, Econsultancy


PowerPoint presentation (36 slides) by Econsultancy CEO Ashley Friedlein outlining his vision for the Future of Digital Marketing. Presented at Econsultancy's Digital Cream event in Shanghai, China, on 18 October 2012. 

Cover for JUMP 2012 Presentations

Event Presentations

JUMP 2012 Presentations


Presentations from Econsultancy's JUMP, online and offline marketing all joined up, event on 10th October 2012. Over 1,200 digital marketers attended to hear from those leading the way in multichannel marketing.

Cover for JUMP Magazine - Fall 2012

JUMP Magazine

JUMP Magazine - Fall 2012


JUMP is Econsultancy's magazine in support of the multichannel event, JUMP, which takes place on January 30, 2013 in New York. In this issue of JUMP Magazine, we look at attribution, social metrics and new ways to bridge multi-channel, integrated marketing campigns. Big data is the theme, but there are also articles on the innovative multichannel campaigns, social media engagement, customer experience and and multichannel retailing.

Cover for Online Display: Growth, Complexity and Integration

Event Presentations

Online Display: Growth, Complexity and Integration


This 35-slide display presentation, delivered at the OMMA Display conference in London in September 2012, looks at the complex display advertising ecosystem, real-time bidding, growth of social media advertising and integration of display with other channels.

Cover for How the Internet Can Save the High Street

Best Practice Guides

How the Internet Can Save the High Street


Econsultancy's How the Internet Can Save the High Street report contains more than 60 recommendations for retailers who want to succeed in a digital age, covering topics including in-store wi-fi, 'reserve and collect', in-store kiosks and 'pop-up shops'. The report includes insights from experts and examples of companies which have embraced digital and reaped the rewards. 

Cover for Quarterly Digital Intelligence Briefing: Personalisation, Trust and Return on Investment

Trend Briefings

Quarterly Digital Intelligence Briefing: Personalisation, Trust and Return on Investment


Econsultancy's Q2 2012 Quarterly Digital Intelligence Briefing, produced in partnership with Adobe, looks at the extent to which organisations personalise the web experience, how they measure the impact of personalisation and how the use of data will evolve in the light of consumer privacy concerns. The research is based on a survey of around 400 marketers in Europe and the United States.

Cover for The Future of Digital Marketing 2012 Presentations

Event Presentations

The Future of Digital Marketing 2012 Presentations


Presentations from Econsultancy's Future of Digital Marketing event on 13th June 2012. Over 300 digital marketers attended to hear from those leading the way in the digital landscape on topics including the Social Commerce, Influence Online, Future Shopping Experiences, and Collaborative Consumption.