Event Presentations

Digital Cream Shanghai 2013 Keynote Presentations

Keynote presentations from Econsultancy's Digital Cream Shanghai event on 24th October 2013. Digital Cream is an exclusive invitation-only roundtable event, giving senior client-side marketers the opportunity to learn from each other about the latest best practice, what’s working and what’s not. Delegates also discussed their future digital strategies and compared them with like-minded peers.

Survey Reports

Integrated Customer Experience Report

The Integrated Customer Experience Report 2013, carried out in association with CACI, examines how organisations are approaching the topic, and what they regard as key factors for success. This report is based on a survey of nearly 900 companies and agencies, carried out in June and July 2013.

Event Presentations

Jump 2013 Presentations

Presentations from JUMP, online and offline marketing all joined up, event on 9th October 2013. Over 1,200 digital marketers attended to hear from those leading the way in multichannel marketing.

Internet Statistics

UK: Internet Statistics Compendium

Econsultancy's UK Internet Statistics Compendium is a comprehensive collection of the most recent worldwide statistics and market data publicly available on online marketing, e-commerce, the internet and related digital media.

Trend Briefings

How Data Holds the Key to Customer-Centric Marketing

Produced in association with Acxiom, an enterprise data, analytics and software as a service company, this briefing explores the extent to which the use of data drives customer centricity and the key steps organisations need to take to instil a customer data culture. The report also looks at the implications of consumer privacy regulation and the importance of the value exchange in a cookieless world.

Event Presentations

The Digitals 2013 Winners Report

The Econsultancy / nma Digitals Awards 2013 were held on the 27th June 2013. The awards celebrate, recognise and award excellence in digital marketing and ecommerce. This report showcases the submissions from the winning and highly commended entries in each of the categories.

Survey Reports

Australia User Experience Report

The Australia User Experience Report, published by Econsultancy in association with Macquarie Telecom, is based on a survey of digital marketing and ecommerce professionals from around 200 Australian companies. The research, conducted in May and June 2013, looks at the extent to which companies are committed to delivering a good digital user experience, and the challenges they face in doing so.

Survey Reports

Australia Cross-Channel Marketing Report

The Australia Cross-Channel Marketing Report, sponsored by Experian Marketing Services, looks in detail at the level of integration of different digital channels, use of cross-channel technology and barriers to success. The research is based on a survey of nearly 200 Australian digital and ecommerce professionals working for brands and agencies.

Buyer's Guides

User Experience Buyer's Guide 2013

An invaluable resource for those investigating the market for user experience agencies, with profiles of 23 suppliers, the latest market trends and tips and pitfalls for buyers. The 200+ page-report covers issues and trends affecting this sector, and contains information about best practice, as well as useful advice for those seeking a suitable supplier.

Best Practice Guides

Mobile Commerce Compendium

This report contains best practice tips and case studies for improving the mobile commerce user experience and giving ideas for how mobile can be used as part of a broader multichannel strategy.

It contains hundreds of tips and examples from mobile commerce sites on improving conversion rates, checkout optimisation, landing page design, and how to embrace the use of mobile in-store.