Survey Reports

Understanding the Customer Journey in Asia Pacific


The Understanding the Customer Journey in Asia Pacific report, produced in association with Emarsys, is based on a survey of almost 1,000 digital marketers and ecommerce professionals in Asia Pacific, carried out between August and October 2016.

Survey Reports

Customer Experience Maturity in India


The Customer Experience Maturity in India report, published in association with Epsilon, contains a comprehensive analysis of trends, data and best practice relating to customer experience delivery by marketers in the region. The research is based on a survey of 319 marketing, digital and ecommerce professionals based in India, which was carried out in September and October 2016.

Internet Statistics

Healthcare and Pharmaceuticals Internet Statistics Compendium


Econsultancy's Healthcare and Pharmaceuticals Internet Statistics Compendium is a comprehensive collection of the most recent healthcare and pharma statistics and market data publicly available on online marketing, ecommerce, the internet and related digital media. A huge time-saver for presentations and reports.

Trend Briefings

Digital Intelligence Briefing: 2017 Digital Trends


The 2017 Digital Trends report, based on the seventh annual trends survey conducted by Econsultancy and Adobe, highlights the key digital trends, challenges and opportunities which marketers need to be aware of during 2017, covering topics ranging from customer experience and mobile to data-driven marketing and personalisation. The report is based on a global survey of more than 14,000 marketers and ecommerce professionals carried out at the end of 2016.

Survey Reports

The New Marketing Reality


The traditional funnel no longer works. It assumes audiences are linear and predictable in their behaviour. At the same time, it doesn’t take into account the fact that people will act the way they want to act, rather than sticking to a sequence designed by marketers. To help marketers break free from these processes that are stopping them from capitalising on the opportunities that more agile, disruptive companies are enjoying, The New Marketing Reality report, produced in association with IBM Watson Marketing, identifies some key areas ripe for change.

Best Practice Guides

User Experience and Interaction Design for Mobile and Web


This guide to mobile and web user experience (UX) best practice aims to cover all the key aspects of product design for desktop and mobile, and equip you with the tools and techniques that will work for your project to help you achieve clear, measurable business objectives.

Survey Reports

B2B Digital Trends 2016 - 2017


This year's B2B Digital Trends report, published in association with Adobe, draws on the input of more than 1,000 global B2B professionals. As the fifth annual report on B2B in digital, our latest edition deviates from the tendency of past reports to ennumerate ways in which B2C trails B2B, instead evaluating similarities and providing useful projections of the future.

Digital Marketing Templates

Digital Marketing Template Files


Need help with an area of digital marketing? Econsultancy’s Template Files provide over 40 core, customisable documents that range from social media and paid search through to affiliate marketing and usability. An invaluable resource for anyone, at any level.

Survey Reports

Customer Recognition: How Marketing is Failing at its Top Priority


The Customer Recognition Report, produced in association with Epsilon and Conversant, explores where marketing is today in its pursuit of personalized promotion and finds a stark gap between perception and reality. The report is based on a survey of 220 executives with knowledge of their organization's measurement and analytics capabilities.

Survey Reports

Conversion Rate Optimization Report 2016


This is the eighth annual Econsultancy Conversion Rate Optimization Report, in association with RedEye. The research looks at the types of conversion strategies and tactics organizations are using, in addition to the tools and processes employed for improving conversion rates. As well as touching on the use and impact of personalization, the research also covers different areas of best practice and identifies methods and techniques which are most valuable for improving conversion rates.