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The Measurement and Analytics Report 2015, produced by Econsultancy in partnership with analytics consultancy Lynchpin for the eighth year running, looks at how organisations are using data strategically and tactically to generate insights and to improve business performance. The research, based on a survey of almost 900 digital professionals, also focuses on the important role for data and analytics in supporting their attempts to build a competitive advantage by becoming more customer-centric.
The B2B Digital Trends 2015 report, published in association with Adobe and based on a global survey of more than 800 global B2B professionals, seeks to understand the key priorities, trends and challenges for B2B digital marketing in 2015. The report also explores unique characteristics of B2B vs. B2C and provides insights into variations among several of the sub-sectors within B2B.
The Digital Marketing in the Legal Sector report, published in association with The Lawyer, focuses on current activites and priorities in digital marketing within the sector, as well as challenges to best practice. The report is based on a survey of more than 150 professionals employed in marketing, digital or communications within the legal sector, carried out in the spring of 2015.
Marketing Pain Points and How To Overcome Them, produced in partnership with SmartFocus, ranks 17 pain points experienced by marketers, with a diagnosis and suggested remedy for each problem. As well as analysis by Econsultancy, the report contains insight and advice from a number of leading marketing experts who prescribe advice on how an array of challenges can be overcome.
In marketing, it seems like there are new techniques emerging constantly – yet many of these vanish as quickly as they appeared. Real-time marketing, however, is one which seems to remain relevant – why is that? In The Real-Time Customer Experience report, produced in partnership with IBM, we aim to answer that question.
Econsultancy's Customer Experience Excellence Trends Briefing, free to registered users, explores the increasing focus on customer experience among businesses, and highlights some of the challenges faced by digital marketers, as highlighted by delegates at Econsultancy's roundtable-based Digital Cream London 2015 event. The customer experience excellence roundtable was sponsored by Adobe and moderated by digital consultant Jo Vertigan.
The Global Conversation report, produced in association with Lionbridge, explores how brands tell stories and engage with customers across borders and languages. It asks questions about the strategies, tools and processes necessary to balance overarching marketing priorities with local relevance.
This report draws on various pieces of Econsultancy research in order to give a snapshot of the retail sector in the digital age, while also offering a glimpse of the future with numerous case studies from forward-thinking brands who are already capitalising on the technology available.
Understanding the customer journey is becoming an increasingly important requirement for marketers as the number of digital and offline touchpoints proliferate.
This report, carried out in partnership with ResponseTap and based on a survey of nearly 2,000 digital marketers and ecommerce professionals, examines what companies are doing to map journeys and improve the overall customer experience across an array of different touchpoints, including interactions in the digital and physical worlds.
The Digital Trends in the Financial Services and Insurance Sector report, produced by Econsultancy in partnership with Adobe, explores how companies operating in the FSI sector approach digital marketing, as well as the key trends, opportunities and sector-specific issues shaping their digital strategies.