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The Marketing Budgets 2016 Report, published by Econsultancy in association with Oracle Marketing Cloud, is a bellwether for the health of the marketing industry. It looks at the extent to which companies are increasing their budgets across a range of channels and technologies, comparing online and offline budgets while also looking at the balance between acquisition and retention marketing.
The Pursuit of Data-Driven Maturity report, based on a survey conducted by Econsultancy and Adobe, examines the extent to which organisations are investing time, expertise and budgets to make data-driven marketing a reality. The report is based on a global survey of more than 3,600 marketers and ecommerce professionals carried out at the end of 2015.
Successful innovation always begins in the same place: with the customer. The Econsultancy Innovating the Digital Customer Experience report, in association with Jahia, looks at the importance of innovation in customer experience, what brands and companies are currently doing in this arena, and where those companies plan to head next.
This China Digital Report analyses China's burgeoning digital economy and explores the real-life experiences and outcomes of companies who have recently launched their brands in China.
Usability and user experience are key to ensuring that online marketing activity is successful. To help you generate higher retention and conversion rates, various templates and guides have been created by Econsultancy to assist you in this complex area.
In a fast-moving and highly competitive retail market, companies are increasingly embarking on programmes to digitally transform themselves. The Digital Transformation in the Retail Sector report looks at the challenges that retailers are facing. The research seeks to understand best practice approaches from those interviewed, along with techniques and strategies that different types of retailers are adopting to increase their chances of success.
The State of Email and Marketing Automation in South-East Asia report, produced by Econsultancy in collaboration with IBM Marketing Cloud, is based on a survey of over 500 client-side marketers and agency respondents. It looks at the extent to which organisations value email and marketing automation technology, explores how they use the technology they currently have and examines their current and future priorities in this area.
The 2016 Digital Trends report, based on the fifth annual trends survey conducted by Econsultancy and Adobe, highlights the key digital trends, challenges and opportunities which marketers need to be aware of during 2016, covering topics ranging from customer experience and mobile to data-driven marketing and personalisation. The report is based on a global survey of more than 7,000 marketers and ecommerce professionals carried out at the end of 2015.
The Econsultancy Value Exchange from Data Exchange report, in partnership with Acxiom, examines customer relationships as those customers are becoming increasingly data-savvy and data-wary. It also includes recommendations for businesses looking to move away from short-term incentives in return for data, and towards a more sustainable approach.
Presentations from the Festival of Marketing, on 11th and 12th November 2015. Over 3,000 marketers attended to hear from those leading the way in the field of marketing. You can access most of the Festival of Marketing presentations from the event.