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The Digital Marketing in the Legal Sector report, published in association with The Lawyer, focuses on current activites and priorities in digital marketing within the sector, as well as challenges to best practice. The report is based on a survey of more than 150 professionals employed in marketing, digital or communications within the legal sector, carried out in the spring of 2015.
Marketing Pain Points and How To Overcome Them, produced in partnership with SmartFocus, ranks 17 pain points experienced by marketers, with a diagnosis and suggested remedy for each problem. As well as analysis by Econsultancy, the report contains insight and advice from a number of leading marketing experts who prescribe advice on how an array of challenges can be overcome.
In marketing, it seems like there are new techniques emerging constantly – yet many of these vanish as quickly as they appeared. Real-time marketing, however, is one which seems to remain relevant – why is that? In The Real-Time Customer Experience report, produced in partnership with IBM, we aim to answer that question.
Econsultancy's Customer Experience Excellence Trends Briefing, free to registered users, explores the increasing focus on customer experience among businesses, and highlights some of the challenges faced by digital marketers, as highlighted by delegates at Econsultancy's roundtable-based Digital Cream London 2015 event. The customer experience excellence roundtable was sponsored by Adobe and moderated by digital consultant Jo Vertigan.
The Global Conversation report, produced in association with Lionbridge, explores how brands tell stories and engage with customers across borders and languages. It asks questions about the strategies, tools and processes necessary to balance overarching marketing priorities with local relevance.
This report draws on various pieces of Econsultancy research in order to give a snapshot of the retail sector in the digital age, while also offering a glimpse of the future with numerous case studies from forward-thinking brands who are already capitalising on the technology available.
Understanding the customer journey is becoming an increasingly important requirement for marketers as the number of digital and offline touchpoints proliferate.
This report, carried out in partnership with ResponseTap and based on a survey of nearly 2,000 digital marketers and ecommerce professionals, examines what companies are doing to map journeys and improve the overall customer experience across an array of different touchpoints, including interactions in the digital and physical worlds.
The Digital Trends in the Financial Services and Insurance Sector report, produced by Econsultancy in partnership with Adobe, explores how companies operating in the FSI sector approach digital marketing, as well as the key trends, opportunities and sector-specific issues shaping their digital strategies.
The Consumer Conversation report, produced by Econsultancy in partnership with IBM, highlights the gap between marketers intentions and their customers' satisfaction. Based on two separate surveys of marketing managers and consumers in North America fielded in the first quarter of 2015, the report finds that brands' belief in the strength of their customer experience doesn't line up with their customers' reality.
Econsultancy's first Website Personalisation Buyer's Guide looks at market trends within this sector, with profiles of 22 leading vendors as well as advice for buyers looking for a website personalisation provider.