Trend Briefings

Opportunities and Challenges for Marketers in 2018


Econsultancy's opportunties and challenges report shares our perspectives on the forces shaping the marketing industry in 2018.

Survey Reports

Ecommerce Performance


The Ecommerce Performance report, produced by Econsultancy in partnership with Conversion.com, explores the extent to which organisations use experimentation to improve ecommerce performance, looking at ecommerce strategies, approaches used to identify and address issues, and barriers to delivering an optimal ecommerce experience. The research is based on a survey of more than 400 ecommerce professionals.

Survey Reports

Marketing in the Dark: Dark Data


This first report in our Marketing in the Dark series, Dark Data, explores the extent to which companies are able to harness data for their marketing programmes, with a focus on what ‘leaders’ are doing compared to their ‘mainstream’ counterparts. The research, produced by Econsultancy in partnership with IBM Watson Marketing, is based on an extensive survey of more than 1,000 marketers.

Survey Reports

Digital Trends in the Travel and Hospitality Sectors


The Digital Trends in the Travel and Hospitality Sectors report, produced by Econsultancy in partnership with Adobe, examines digital trends and evolving customer experience shaping the approach of digital marketers in the travel and hospitality sectors.

Trend Briefings

B2B Digital Transformation


The B2B Digital Transformation: Leading brands share their insights report looks at the approach B2B companies are taking as they seek to drive forward digital transformation in their businesses.

Survey Reports

Trends, Technology and the Impact of Data in Media and Entertainment


Trends, Technology and the Impact of Data in Media and Entertainment, produced in assocation with Adobe, explores the state of the sector's digital transformation in light of the data revolution, cloud computing and disruptive change in consumer behavior.

Survey Reports

The State of Marketing Attribution 2017


Econsultancy's second State of Marketing Attribution report, produced in association with AdRoll, seeks to establish current adoption levels, confidence in usage and the effectiveness of different attribution methods used by companies. It also focuses on the skills required for success and the barriers to effective use of modelling.

Best Practice Guides

The Fundamentals of Marketing Measurement and Analytics


This best practice guide introduces marketers and ecommerce professionals to the fundamentals of campaign data measurement and analytics, covering everything from established principles to cutting edge technologies.

Survey Reports

Driving Business Growth Series


Across four briefs, the Driving Business Growth Series looks at what the most effective marketing organizations think about the future through the lens of their investments, attitudes and strategies.

Best Practice Guides

Content Strategy Best Practice Guide


The Content Strategy Best Practice Guide is based on a series of in-depth interviews with a range of senior digital and non-digital marketers, content leads, heads of UX and content strategists. Written by experienced blogger, writer and consultant Neil Perkin, the report aims to identify best practice approaches, techniques, challenges and opportunities around digital content strategy.