Survey Reports

The State of Marketing Attribution 2017


Econsultancy's second State of Marketing Attribution report, produced in association with AdRoll, seeks to establish current adoption levels, confidence in usage and the effectiveness of different attribution methods used by companies. It also focuses on the skills required for success and the barriers to effective use of modelling.

Best Practice Guides

The Fundamentals of Marketing Measurement and Analytics


This best practice guide introduces marketers and ecommerce professionals to the fundamentals of campaign data measurement and analytics, covering everything from established principles to cutting edge technologies.

Survey Reports

Driving Business Growth Series


Across four briefs, the Driving Business Growth Series looks at what the most effective marketing organizations think about the future through the lens of their investments, attitudes and strategies.

Best Practice Guides

Content Strategy Best Practice Guide


The Content Strategy Best Practice Guide is based on a series of in-depth interviews with a range of senior digital and non-digital marketers, content leads, heads of UX and content strategists. Written by experienced blogger, writer and consultant Neil Perkin, the report aims to identify best practice approaches, techniques, challenges and opportunities around digital content strategy.

Survey Reports

2017 Measurement and Analytics Report


The 2017 Measurement and Analytics Report, produced by Econsultancy in partnership with analytics consultancy Lynchpin for the tenth year running, looks at how organisations are using data strategically and tactically to generate insights and to improve business performance. The research, based on a survey of almost 1,000 digital professionals, also focuses on the important role for data and analytics in supporting their attempts to build a competitive advantage by becoming more customer-centric.

Survey Reports

Digital Intelligence Briefing: 2017 Digital Trends in IT


The 2017 Digital Trends in IT report, based on the seventh annual trends survey conducted by Econsultancy and Adobe, explores the digitally-driven opportunities and challenges facing organisations from the perspective of IT professionals.

Survey Reports

State of Marketing Automation in Australia and New Zealand


The State of Marketing Automation in Australia and New Zealand report, published in association with Oracle Marketing Cloud, evaluates current adoption levels, tools and processes employed as well as barriers to effective use of marketing automation.

Trend Briefings

Achieving Predictive Maturity


The Achieving Predictive Maturity report, published in association with RedEye, follows on from a survey of 400 marketers carried out for the 2016 Predictive Analytics Report and aims to examine how companies move from a limited state where they are 'starting out' through to a 'strategic' state where predictive capabilities lie at the heart of the business. It is based on a series of interviews with senior practitioners along with insights from other primary Econsultancy research.

Survey Reports

The Customer Experience is Written in Data


The Customer Experience is Written in Data explores the growing role of data and analytics in marketing. With analytics capabilities falling behind the data available to marketers, organizations are dividing between those that recognize the importance of data analysis, and those that do not. This report, produced in association with Google, is based on a survey of more than 700 executives at B2C organizations with revenues of more than $250 million in 2016.

Survey Reports

Digital Intelligence Briefing: 2017 Digital Trends in Healthcare and Pharma


The 2017 Digital Trends in Healthcare and Pharma report reveals a sector that has just started to embark on its digital transformation journey, but with a huge potential for disruption through emerging digital technologies. After a slow start due to the complexities of a siloed sector with legacy infrastructure, alongside heavy regulation and risks associated with patient data and care, healthcare and pharma companies are likely to see exponential change over the next few years as digital data storage and sharing becomes the norm.