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Cover for State of Marketing Attribution

Survey Reports

State of Marketing Attribution


This State of Marketing Attribution report is produced by Econsultancy in association with AdRoll and explores the tools and processes employed for attribution, as well as the potential barriers to effective use of the capability. 

Cover for Embracing Digital Transformation in the Pharma and Healthcare Sectors

Best Practice Guides

Embracing Digital Transformation in the Pharma and Healthcare Sectors


The Embracing Digital Transformation in the Pharma and Healthcare Sectors report looks at the opportunities that digital presents in these sectors, how they are responding to the changing needs of customers, the challenges companies are facing in digitally transforming themselves and how they are approaching these challenges.

Cover for Beyond Brexit

Trend Briefings

Beyond Brexit


In Beyond Brexit, Econsultancy looks back on the lessons marketers must learn. We examine how brands can future-proof their strategies against similar periods of uncertainty, establish contingencies and create enough organisational agility to roll with the political, economic and cultural punches. The report explores the global impact of Brexit on digitally-driven, marketing-led brands from the perspectives of talent, data, technology and analytics.

Cover for Secrets of Elite Analytics Practices

Survey Reports

Secrets of Elite Analytics Practices


This Secrets of Elite Analytics Practices report is produced by Econsultancy in association with IBM and explores the relationship between the effort to improve customer experience and business results. The report examines a variety of different disciplines within analytics for their maturity and impact on KPIs.

Cover for Trends and Priorities in the Media and Entertainment Sector

Survey Reports

Trends and Priorities in the Media and Entertainment Sector


This Trends and Priorities report, focused on the media and entertainment sectors, is produced by Econsultancy in association with Adobe and explores an industry caught between its past and future, with many having high aspirations but held back by culture and siloed budgets.

Cover for Measurement and Analytics Report 2016

Survey Reports

Measurement and Analytics Report 2016


The Measurement and Analytics Report 2016, produced by Econsultancy in partnership with analytics consultancy Lynchpin for the ninth year running, looks at how organisations are using data strategically and tactically to generate insights and to improve business performance. The research, based on a survey of almost 1,000 digital professionals, also focuses on the important role for data and analytics in supporting their attempts to build a competitive advantage by becoming more customer-centric.

Cover for The CMO's Guide to Programmatic

Trend Briefings

The CMO's Guide to Programmatic


As the popularity of programmatic continues to grow, many are still finding their way. Although marketers are improving their knowledge in the field, there are still problems to overcome before the majority of companies are ready to fully integrate programmatic into their campaigns. The CMO's Guide to Programmatic, produced by Econsultancy in partnership with AudienceScience, identifies what challenges remain and how CMOs can work to solve them.

Cover for Predictive Analytics Report

Survey Reports

Predictive Analytics Report


This is Econsultancy’s first Predictive Analytics Report, in association with RedEye. The research, based on an online survey of nearly 400 digital marketers and ecommerce professionals, looks at adoption levels of predictive analytics and the types of strategies and tactics organisations are using.

Cover for Digital Transformation in the Financial Services Sector

Best Practice Guides

Digital Transformation in the Financial Services Sector


The Digital Transformation in the Financial Services Sector report looks at the challenges that companies within the sector are facing as they digitally transform themselves to compete in today’s changing market, seeking to understand best practice approaches, techniques and strategies that financial services companies are adopting to increase their chances of success. The report, which is an update on the 2015 research of the same name, aims to explore how marketers' responses to challenges have evolved and provide some updated recommendations on approaches to and opportunities related to digital transformation.

Cover for The Role of CRM in Data-Driven Marketing

Trend Briefings

The Role of CRM in Data-Driven Marketing


The Role of CRM in Data-Driven Marketing report, produced in partnership with Sociomantic Labs, investigates the extent to which marketers are using CRM data to plan and optimise their marketing. It also looks to assess the current impact CRM is having upon email, display advertising, social advertising, websites and customer journeys in particular.