Enter a search term such as “mobile analytics” or browse our content using the filters above.
That’s not only a poor Scrabble score but we also couldn’t find any results matching
Check your spelling or try broadening your search.
Sorry about this, there is a problem with our search at the moment.
Please try again later.
This Econsultancy Multichannel Customer Intelligence report, produced in partnership with data strategy and analytics consultancy Station10, looks at how brands across the maturity spectrum have tackled the issue of integrating data into their organisations and how they manage that data across multiple channels to improve their business performance. The report also includes recommendations for businesses seeking to improve their capabilities in this area.
Behavioural marketing strategies, tactics, channels and tools are fairly well-established and understood. Yet they don't seem to have been as widely adopted as you might expect. The purpose of this report, produced in association with IBM, is to offer an overview of behavioural marketing trends in South-East Asia and to go into enough detail to help you, the marketer, feel prepared to take the next steps towards running a behavioural marketing campaign.
Digital publishers are feeling the pain. They're facing formidable challenges in the form of ad blockers, emerging news delivery platforms, commoditized ad inventory and diminishing CPMs. This report, in association with Signal, explores the capabilities and processes that are vital to creating a better world for consumers, advertisers and publishers.
The Marketer's Guide to the Internet of Things demystifies the Internet of Things (IoT), provides an overview of the current state of the industry and explains how your company can make use of the IoT in your marketing. The report explains the role of the IoT as part of the trend towards ubiquitous computing, including how it relates to mobile, wearable technology, cloud computing and big data. Above all, it provides a framework for success in an increasingly connected world.
This report focuses on the Healthcare industry, looking at how healthcare marketing is evolving in response to a number of factors in personal and professional technology, media consumption and consumer behavior. In an industry unused to change, healthcare companies are moving in fits and starts and at very different speeds. The changes occuring offer an enormous opportunity to experts and innovators who can help steer a new course.
The fourth annual Cross-Channel Marketing Report, carried out in association with Oracle Marketing Cloud, contains a comprehensive analysis of the use of online and offline marketing channels, integration of display advertising and use of mobile for marketing. The research is based on a survey of over 400 client-side digital marketers and ecommerce professionals, carried out in July and August 2015.
The State of Marketing Attribution in Asia Pacific report, produced by Econsultancy in partnership with Datalicious, looks at the benefits of marketing attribution across multiple channels, various approaches and technologies used, and the keys to success. The research is based on a survey of more than 400 client-side and agency marketers based in the APAC region.
The Measurement and Analytics Report 2015, produced by Econsultancy in partnership with analytics consultancy Lynchpin for the eighth year running, looks at how organisations are using data strategically and tactically to generate insights and to improve business performance. The research, based on a survey of almost 900 digital professionals, also focuses on the important role for data and analytics in supporting their attempts to build a competitive advantage by becoming more customer-centric.
The Role of DMPs in the Era of Data-Driven Advertising report shows that data management platforms (DMPs) are playing an increasingly important role in supporting effective marketing. The research, part of a new Modern Marketing Actionable Insights Series launched in partnership with Oracle Marketing Cloud, looks at why companies are introducing these increasingly influential technology platforms and the challenges which prevent them being used to maximum effect.
The State of Digital Marketing in Australia and New Zealand Report, published by Econsultancy in association with Marketo, is a bellwether for the state of the marketing industry in the region. It looks at the extent to which companies are increasing their budgets across a range of channels and technologies, comparing online and offline budgets while also looking at technology investment priorities and most in-demand marketing skills.