Econsultancy's Quarterly Digital Intelligence Briefings, sponsored by Adobe, look at some of the most important trends affecting the marketing landscape. The latest report, published in September 2013, highlights the key digital trends, challenges and opportunities which marketers need to be aware of during 2014, covering topics ranging from customer experience and mobile to cross-channel marketing and email.
Presentations from Econsultancy's Digital Outlook 2014 event on 10th December 2013 in Singapore, offering a glimpse into six experts' outlook, insights and predictions on digital marketing for 2014.
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Programmatic Marketing: Beyond RTB is aimed at marketers, agencies, and publishers who want to understand the new programmatic landscape, and its applications beyond real-time bidding (RTB). The report also includes insights from key executives in ad technology, agencies, and publishers as well as daily practitioners to see where programmatic automation stands today, and where it is going.
The Marketing Automation in Asia-Pacific Best Practice Guide takes an unbiased look at the role of marketing automation technology in the region and explores the specific challenges, opportunities and implementation best practice. The report, sponsored by emarsys, also includes insights from marketing and technology specialists across the region on what specific strategies and tactics have been most successful for them.
Keynote presentations from Econsultancy's Digital Cream Singapore event on 28 November 2013. Digital Cream is an exclusive invitation-only roundtable event, giving senior client-side marketers the opportunity to learn from each other about the latest best practice, what’s working and what’s not. Delegates also discussed their future digital strategies and compared them with like-minded peers.
Econsultancy's Multichannel Marketing Trends Briefing, free to registered users, focuses on the key themes, opportunities and challenges relating to multichannel marketing as highlighted by client-side marketers during Digital Cream FX 2013. The multichannel marketing roundtable was sponsored by Silverpop and moderated by Ian MacArthur, digital marketing consultant and founder of agency Once We Were.
The Managing Media Convergence Report, produced in partnership with Mediaocean, explores the ever evolving media landscape and the significant challenges presented to marketers in both global and local markets. The report is based on a survey of 124 agencies and a series of in-depth interviews with a range of CEOs, CMOs and MDs across the digital sector.
Keynote presentations from Econsultancy's Digital Cream Shanghai event on 24th October 2013. Digital Cream is an exclusive invitation-only roundtable event, giving senior client-side marketers the opportunity to learn from each other about the latest best practice, what’s working and what’s not. Delegates also discussed their future digital strategies and compared them with like-minded peers.
Econsultancy's first Data Management Platforms Buyer's Guide looks at market trends within this sector, with profiles of 12 leading vendors as well as advice for buyers looking for a data management platform.
Econsultancy's Q3 2013 Quarterly Digital Intelligence Briefing, produced in partnership with Adobe, explores the topic of media optimisation, and how companies can ensure the most effective use of their budgets in helping them to meet their business goals. The report is based on a survey which has attracted 600 respondents globally.