Survey Reports

The Path to Unified Marketing: Unlocking potential through integrating applications and data


This report on marketing unification, sponsored by Tealium, looks at the path to simplifying the corporate data puzzle by unifying the applications that power modern marketing. The Path to Unified Marketing Report is based on a survey of 313 client-side marketing organizations in Q2, 2014. It examines the state of the industry, challenges to progress and the factors in successfully pursing a marketing unification strategy.