Survey Reports

Digital Intelligence Briefing: 2018 Digital Trends in IT


The 2018 Digital Trends in IT report, based on the eighth annual trends survey conducted by Econsultancy and Adobe, explores the digitally-driven opportunities and challenges facing organisations from the perspective of IT professionals, looking at both internal business factors and external technological and consumer trends.

Trend Briefings

Putting Video in Context for 2018


This report, published in association with video intelligence, makes the case for increasing the use of online video in advertising campaigns, emphasises the importance of context and provides recommendations on what to consider to make it a success.

Survey Reports

Conversion Rate Optimization Report 2017


This is the ninth annual Conversion Rate Optimization Report, in association with RedEye. The research looks at the types of conversion strategies and tactics organizations are using, in addition to the tools and processes employed for improving conversion rates. As well as touching on the use and impact of personalization, the research also covers different areas of best practice and identifies methods and techniques which are most valuable for improving conversion rates.

Survey Reports

Trends, Technology and the Impact of Data in Media and Entertainment


Trends, Technology and the Impact of Data in Media and Entertainment, produced in assocation with Adobe, explores the state of the sector's digital transformation in light of the data revolution, cloud computing and disruptive change in consumer behavior.

Best Practice Guides

Paid Social Media Advertising


Econsultancy's Paid Social Media Advertising Best Practice Guide provides an overview of the major social media channels and the most pressing considerations for marketers looking to generate the most value from social media advertising.

Survey Reports

How Marketers Learn


This report highlights the value of facilitating a learning culture in marketing teams and offers guidance on developing an organisational learning strategy.

Trend Briefings

Trend Briefing: Artificial Intelligence (AI)


Following on from Econsultancy's Innovation Best Practice Guide, this trend briefing puts a spotlight on Artificial Intelligence - one of the most prominent and exciting areas of tech in 2017.

Best Practice Guides

Content Strategy Best Practice Guide


The Content Strategy Best Practice Guide is based on a series of in-depth interviews with a range of senior digital and non-digital marketers, content leads, heads of UX and content strategists. Written by experienced blogger, writer and consultant Neil Perkin, the report aims to identify best practice approaches, techniques, challenges and opportunities around digital content strategy.

Survey Reports

2017 Measurement and Analytics Report


The 2017 Measurement and Analytics Report, produced by Econsultancy in partnership with analytics consultancy Lynchpin for the tenth year running, looks at how organisations are using data strategically and tactically to generate insights and to improve business performance. The research, based on a survey of almost 1,000 digital professionals, also focuses on the important role for data and analytics in supporting their attempts to build a competitive advantage by becoming more customer-centric.

Survey Reports

Digital Intelligence Briefing: 2017 Digital Trends in IT


The 2017 Digital Trends in IT report, based on the seventh annual trends survey conducted by Econsultancy and Adobe, explores the digitally-driven opportunities and challenges facing organisations from the perspective of IT professionals.