Trend Briefings

Embracing Predictive Marketing


This year’s Embracing Predictive Marketing report, the third in a series on this topic, produced in partnership with RedEye, follows a survey of 400 marketers carried out in 2016, and a series of qualitative interviews with senior practitioners conducted last year. This latest report revisited some of those interviewees and added others, supplementing the insights from these conversations with data from related survey-based Econsultancy reports.

Best Practice Guides

Social Media Strategy Best Practice Guide


Part of our Social Media Best Practice Guide bundle, this report aims to identify best practice approaches, techniques, challenges and opportunities for creating your social media strategy. It contains actionable, real-world insight with detailed explanations to help you start and improve your performance on social media platforms.

Throughout the report, we bring you examples of how companies are using social media in different ways, as well as insights from companies interviewed specifically for this guide. For more details on the main features of social media platforms and the most pressing considerations for marketers looking to generate the most value from social media, read the complementary Social Media Platforms Overview and the Paid Social Media Advertising report.

Best Practice Guides

Social Media Bundle


This Social Media Best Practice Guide contains actionable, real-world insight with detailed explanations to help you start and improve your performance on social media platforms. In order to enable you to quickly access the information you need to start improving your marketing efforts, the guide is available as two individual reports: Social Media Strategy Best Practice Guide and Social Media Platforms Overview.

Survey Reports

Digital Intelligence Briefing: 2018 Digital Trends in Financial Services


The 2018 Digital Trends in Financial Services report is a barometer of the extent to which financial services and insurance (FSI) organisations are embracing digital technology, focusing their strategies and prioritising resources for the year ahead and beyond. The report is based on a sample of almost 700 senior industry leaders (manager level or above) who were among around 13,000 digital professionals taking part in the annual Digital Trends survey.

Survey Reports

Digital Intelligence Briefing: 2018 Digital Trends for Creative and Design Leaders


The 2018 Digital Trends for Creative and Design Leaders report explores the priorities, opportunities and challenges ahead through the lens of creative and design professionals. For the first time our annual survey of digital professionals had specific questions for this cohort of respondents, to help us understand in more detail their opportunities and pain points.

Best Practice Guides

Social Media Platforms Overview


The Social Media Platforms Overview aims to provide a snapshot of the major social media platforms and the most pressing considerations for marketers looking to generate the most value from social media. Part of our Social Media Best Practice Guide bundle, it provides a summary of the main features of social media platforms and outlines some of the options available to marketers when developing a paid, owned and earned strategic approach to social media marketing and communications.

Survey Reports

Digital Intelligence Briefing: 2018 Digital Trends in Retail


The 2018 Digital Trends in Retail report explores the effects of digital disruption in the sector, providing guidance to organisations that want to stay ahead of the curve. It highlights the key digital trends, challenges and opportunities which retailers need to be aware of during 2018, covering topics ranging from customer experience and mobile to data-driven marketing and personalisation.

Best Practice Guides

Paid Social Media Advertising


Econsultancy's Paid Social Media Advertising Best Practice Guide provides an overview of the major social media channels and the most pressing considerations for marketers looking to generate the most value from social media advertising.

Best Practice Guides

Embracing Technology and Innovation in Digital Marketing – Energy and Utilities


This report will uncover the marketing innovations in the energy and utilities sector, investigate marketers' openness to embracing new practices and technologies and explore how they are preparing to better position their organisations in an increasingly uncertain and competitive world.

Best Practice Guides

A Guide to the Modern Marketing Model (M3) and Organisational Structures


Many marketing leaders have been forced to rethink the structure of their marketing teams in order to take advantage of the new capabilities and tools that are available to the modern marketer. Many have also done so as a result of changes in the wider business landscape. In response to these changes, Econsultancy has published a new unifying framework for modern marketing called the Modern Marketing Model (M3)M3 is designed to reconcile classical and digital marketing and provides a clear reference to help clarify an organisation’s expectations of what the marketing function does.