Survey Reports

Driving Digital Effectiveness with Product Thinking

This report, published in partnership with Code Computerlove, looks at how advanced companies are in their digital transformation, and assesses how widely the ideas of product thinking have been adopted. It explores these topics by looking at the views of brands and agencies, and by comparing the views of the top-performing businesses with those of their mainstream counterparts.

Survey Reports

Digital Intelligence Briefing: 2018 Digital Trends in Financial Services

The 2018 Digital Trends in Financial Services report is a barometer of the extent to which financial services and insurance (FSI) organisations are embracing digital technology, focusing their strategies and prioritising resources for the year ahead and beyond. The report is based on a sample of almost 700 senior industry leaders (manager level or above) who were among around 13,000 digital professionals taking part in the annual Digital Trends survey.

Survey Reports

Digital Intelligence Briefing: 2018 Digital Trends for Creative and Design Leaders

The 2018 Digital Trends for Creative and Design Leaders report explores the priorities, opportunities and challenges ahead through the lens of creative and design professionals. For the first time our annual survey of digital professionals had specific questions for this cohort of respondents, to help us understand in more detail their opportunities and pain points.

Survey Reports

Digital Intelligence Briefing: 2018 Digital Trends in Retail

The 2018 Digital Trends in Retail report explores the effects of digital disruption in the sector, providing guidance to organisations that want to stay ahead of the curve. It highlights the key digital trends, challenges and opportunities which retailers need to be aware of during 2018, covering topics ranging from customer experience and mobile to data-driven marketing and personalisation.

Survey Reports

Digital Intelligence Briefing: 2018 Digital Trends in IT

The 2018 Digital Trends in IT report, based on the eighth annual trends survey conducted by Econsultancy and Adobe, explores the digitally-driven opportunities and challenges facing organisations from the perspective of IT professionals, looking at both internal business factors and external technological and consumer trends.

Trend Briefings

B2B Digital Transformation

The B2B Digital Transformation: Leading brands share their insights report looks at the approach B2B companies are taking as they seek to drive forward digital transformation in their businesses.

Survey Reports

Trends, Technology and the Impact of Data in Media and Entertainment

Trends, Technology and the Impact of Data in Media and Entertainment, produced in assocation with Adobe, explores the state of the sector's digital transformation in light of the data revolution, cloud computing and disruptive change in consumer behavior.

Buyer's Guides

Top 100 Digital Agencies Report 2017

The Top 100 Digital Agencies report is the definitive listing of the UK’s largest digital agencies. The guide features in-depth analysis and commentary on the state of the industry, along with information on each agency to help client-side professionals choose the right partner to help achieve their business goals.

Survey Reports

How Marketers Learn

This report highlights the value of facilitating a learning culture in marketing teams and offers guidance on developing an organisational learning strategy.

Survey Reports

2017 Measurement and Analytics Report

The 2017 Measurement and Analytics Report, produced by Econsultancy in partnership with analytics consultancy Lynchpin for the tenth year running, looks at how organisations are using data strategically and tactically to generate insights and to improve business performance. The research, based on a survey of almost 1,000 digital professionals, also focuses on the important role for data and analytics in supporting their attempts to build a competitive advantage by becoming more customer-centric.