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All the topics you'll ever need relating to ecommerce and online retailing. From ecommerce facts and figures, to mobile checkouts and consumer behaviour, it should be here. If you can't find what you're looking for, contact us for help.
How We Shop in 2010: Habits and Motivations of Consumers is split into two separate documents for the US and UK, examining e-commerce consumer behavior in both countries. Both reports focus on how consumers interact with e-commerce brands, conduct product research and the different factors in the buying decision-making process.
A must-have guide for anyone dealing with digital marketing. This report provides best practices and survey data around budgeting, strategy development, digital skills building, retention marketing and new channel development.
The presentations from The Future of Digital Marketing event on 16th June 2010 in London, UK.
JUMP is Econsultancy's multichannel magazine in support of the multichannel event, JUMP. In this first issue of JUMP Magazine we focus on a number of areas that will help you to join up your business, including why brands should launch print catalogues and magazines, how to track inbound telephone calls with web analytics, emerging multichannel job roles, and why retailers need multichannel returns policies.
The E-commerce Platforms Buyer's Guide is a 215-page document aimed at companies who are investigating this marketplace. It contains profiles from 30 leading UK vendors, alongside details of the various issues and trends affecting this sector, and advice about how to select the right platform.
Econsultancy CEO Ashley Friedlein's presentation to the APA (Association of Publishing Agencies) on 26 Jan 2010 giving his overview on what the key areas of focus for digital for publishers in 2010 should be.
The Marketing Budgets 2010 Report, produced in association with ExactTarget, covers effectiveness, measurement and allocation of budgets, and looks at differences between “traditional” and digital marketing investment. It also compares different online and offline channels individually, in terms of where companies are investing and the ability to measure ROI.
The Mobile E-commerce Best Practice Guide is a comprehensive document to help steer you towards understanding and implementing e-commerce functionality into this challenging and rapidly evolving channel.
An invaluable resource for those investigating the market for web analytics technology, with profiles of 20 leading vendors, the latest market trends and tips and pitfalls for buyers. The report provides details on the issues and trends affecting this sector, as well as information about best practice and tips for successful online measurement strategies.
This is the first Econsultancy Conversion Report, produced in association with conversion specialists RedEye, and contains a detailed overview of the tools, strategies, and processes used by companies to improve their conversion rates. The report covers uptake of best practice, barriers to improving conversion rates, and insight into the different ways used to segment site customers and visitors ... plus much more.