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Best Practices in Digital Display Advertising: How to make a complex ecosystem work efficiently for your organization is a comprehensive overview of display media advertising. Tailored to marketers who are attempting both branding and direct response, topics covered include emergent technology, key changes, and guidance on how to discover, buy, serve, and measure digital display media advertisements.
In March 2012, Econsultancy ran a short poll of more than 700 marketers about the new EU e-Privacy Directive to see how companies are preparing for the new legislation ahead of the May 26 deadline for compliance. This free 141-page report contains the full findings of the survey and looks at how well companies understand the new EU cookie laws.
Redefining Digital Tribes Using Native American Tribal Practices is the first of three reports from Econsultancy’s Digital Vision grant-winner Allison Aldridge Saur. Building a community has become a primary goal for many marketing organizations. The words that surround these communities range help define and grow them. In this report Saur explores the role of Naming in digital community building, using the template of Native American tribal practice to highlight best practices. What is a tribe? How do they work? And what can digital marketers learn from studying them?
The Digital Marketing and E-commerce Careers Guide for students and graduates provides valuable advice for those considering or looking to work in the digital industry. Tailored for the UK, the guide discusses how to look and prepare for job opportunities, advice on graduate programmes, and what kind of work experience you should look to do to give you the best chance of securing the job you want. It also provides interview advice. It is free to download.
The Digital Marketing and E-commerce Careers Guide for senior digital professionals provides advice on how to improve your career. It is free to download and aimed at UK professionals.
Our Smart Packs explore rapidly changing areas in marketing, and quickly bring marketers up to the cutting edge. This Pack, The Fundamentals of Digital Discounting explores one of the hottest topics of the past year. Digging deep to cut through the hype, it outlays basic effects of discounting, then builds up through cultural and technological change, strategic shifts, and the new tactical opportunities for marketers that are being capitalized upon by companies like Groupon, Amazon, Gilt, and more.
Online Communities is a multipart series that guides marketers through the construction, upkeep, and leverage of a digital community. This report, Part One, Starting A Community explores the foundational concepts of community, the advantages for companies who take the time to build them, and explores the preliminaries of using the largest community-facilitating digital services.
Problems with the checkout process are still the biggest single source of revenue loss for most e-commerce businesses. This report identifies 70 awesome recommendations and includes lots of practical insight to help you reduce your checkout abandonment rates.
The Mobile Websites and Apps Optimization Best Practice Guide, written by Craig Sullivan, Group Customer Experience Manager for Belron, aims to encourage companies to use this growing channel effectively. By designing around customers, their handsets, context and goals, companies can maximize visitor traffic and conversions.
The tips and techniques described in this comprehensive series of reports are designed to help you make good decisions about mobile, optimize for your mobile audience and improve user experience and mobile conversion rate. The guide includes a detailed list of some killer resources, articles and books, as well as examples of mobile optimized sites and statistics.
This report is aimed at companies and individuals who are thinking of joining Twitter and want to find out more about the social platform, as well as people who are currently using Twitter for business, and want a deeper understanding of best practice.