Best Practice Guides

Digital Tribes I: Naming


Redefining Digital Tribes Using Native American Tribal Practices is the first of three reports from Econsultancy’s Digital Vision grant-winner Allison Aldridge Saur. Building a community has become a primary goal for many marketing organizations. The words that surround these communities range help define and grow them. In this report Saur explores the role of Naming in digital community building, using the template of Native American tribal practice to highlight best practices. What is a tribe? How do they work? And what can digital marketers learn from studying them?

Best Practice Guides

Digital Marketing and E-commerce Careers Guide: For Students and Graduates


The Digital Marketing and E-commerce Careers Guide for students and graduates provides valuable advice for those considering or looking to work in the digital industry. Tailored for the UK, the guide discusses how to look and prepare for job opportunities, advice on graduate programmes, and what kind of work experience you should look to do to give you the best chance of securing the job you want. It also provides interview advice. It is free to download. 

Best Practice Guides

Digital Marketing and E-commerce Careers Guide: For Senior Digital Professionals


The Digital Marketing and E-commerce Careers Guide for senior digital professionals provides advice on how to improve your career. It is free to download and aimed at UK professionals.

Trend Briefings

The Fundamentals of Digital Discounting Smart Pack


Our Smart Packs explore rapidly changing areas in marketing, and quickly bring marketers up to the cutting edge. This Pack, The Fundamentals of Digital Discounting explores one of the hottest topics of the past year. Digging deep to cut through the hype, it outlays basic effects of discounting, then builds up through cultural and technological change, strategic shifts, and the new tactical opportunities for marketers that are being capitalized upon by companies like Groupon, Amazon, Gilt, and more.

Beginner's Guides

Online Communities Part One: Starting a Community


Online Communities is a multipart series that guides marketers through the construction, upkeep, and leverage of a digital community. This report, Part One, Starting A Community explores the foundational concepts of community, the advantages for companies who take the time to build them, and explores the preliminaries of using the largest community-facilitating digital services.

Best Practice Guides

Checkout Optimization Guide: 70 ways to increase conversion rates


Problems with the checkout process are still the biggest single source of revenue loss for most e-commerce businesses. This report identifies 70 awesome recommendations and includes lots of practical insight to help you reduce your checkout abandonment rates.

Best Practice Guides

Mobile Websites and Apps Optimization Best Practice Guide


The Mobile Websites and Apps Optimization Best Practice Guide, written by Craig Sullivan, Group Customer Experience Manager for Belron, aims to encourage companies to use this growing channel effectively. By designing around customers, their handsets, context and goals, companies can maximize visitor traffic and conversions.

The tips and techniques described in this comprehensive series of reports are designed to help you make good decisions about mobile, optimize for your mobile audience and improve user experience and mobile conversion rate. The guide includes a detailed list of some killer resources, articles and books, as well as examples of mobile optimized sites and statistics.

Best Practice Guides

The Internationalisation of E-commerce: A Best Practice Guide


Econsultancy's Internationalisation of E-commerce Best Practice Guide is a comprehensive report designed to help businesses understand the benefits and challenges of selling online in other markets. The report details the complex issues associated with cross-border ecommerce, including pricing, shipping and legislation. The report also contains best practice tips for internationalising the brand online, including how to tailor the user experience for local market needs. 

Best Practice Guides

How to Run a Successful E-commerce ITT


Econsultancy’s How to Run a Successful E-commerce ITT best practice guide is absolutely essential reading for organizations considering a new e-commerce platform or upgrading their existing systems. The comprehensive 95-page report is aimed at helping in-company e-commerce managers to understand the skills and techniques required to manage the Invitation to Tender process in a professional and expedient manner.

Best Practice Guides

Marketing Automation Best Practices


Marketing Automation Best Practices is a guide to understanding and improving marketing automation - the process of using technology to manage, scale, and measure marketing efforts. What is marketing automation? How can it work for my organization? When will we see the results? What kinds of results can we expect? By interviewing vendors and users, we aim to answer those questions and more...