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The Future of Agencies: The progression of agency value in a digital world report, published in association with Adobe, outlines the key challenges faced by agencies in adapting to a rapidly changing, customer experience-centric marketing environment. The 65-page report provides useful intelligence on how agencies are responding to these challenges and equipping themselves for the future through their use of technology, partnerships, attainment of new skills and an evolving culture in order to maximise value and differentiation.
To be effective, marketing has to be organized to deliver against the objectives of the business. This Organizing Marketing in the Digital Age report looks specifically at the healthcare sector, and is based on data and insight from that industry, including interviews with senior marketers from healthcare companies and insight gained from digital transformation work with healthcare companies.
Content distribution is a key component of content strategy planning models: once we make the content live (the point of production marked by the dotted line), it is ready to be distributed – content production and distribution are intertwined. The How To Go Viral report aims to help marketers understand how they can effectively plan distribution as part of their content marketing efforts, and what they need to do after they press 'publish'.
The Implementing Content Strategy: Digital Best Practice report provides a framework for evaluating your current content strategy and content planning processes, helping you make the most of your content in the future.
The Econsultancy Digitals Awards 2014 were held at London's Tobacco Docks on the 12th November 2014. The awards celebrate, recognise and award excellence in digital marketing and ecommerce. This report showcases the submissions from the winning and highly commended entries in each of the categories.
This research paper is an industry audit of the fashion ecommerce vertical, specifically of the way fashion ecommerce websites have invested in online content. The report examines how true the mantra of 'brands as publishers' is in the sector through comparisons between publishing methods.
The Voice of the Customer research sets out to discover what VoC means to businesses, how they are implementing it, and to outline some of the best practice approaches for building a VoC strategy. The report is based on in-depth interviews with senior-level executives working within ecommerce, online and marketing departments, from companies including Schuh, Tesco Mobile, Selfridges, AXA Insurance, Deckers Outdoor, News UK and Silver Star Brands.
The Multichannel Convergence in the Gambling Sector Best Practice Guide, produced in association with IGT, examines how companies can significantly improve their business performance by taking a cross-channel approach to the customer experience and marketing activities.
This research and report is focused on identifying best practice approaches, techniques, challenges and opportunities in the context of multichannel and marketing convergence within the gambling sector. This definition incorporates multiple aspects of the sector including sports betting, casino operations, and bingo.
This report shows you how to get the best performance across channels by setting up your own pop-up lab, enabling you to take rapid R&D in-house. By following the seven-step process outlined in the report, you'll be able to employ data-driven techniques to model and map customer experiences across channels and determine which technology you should employ to support your commercial vision.
This report is written primarily for writers, editors and ‘content producers’ in general, and aims to provide some valuable insight which will help you to optimise the creation, promotion and measurement of content. The aim is to provide some insight based on what we have learned over the past decade, to show you how a strategic approach to production of content and effective measurement can pay dividends.