Email Marketing Best Practice: Copywriting
Part of Econsultancy’s Email Marketing Best Practice Guide bundle, this report looks at persuasive copywriting techniques for emails that compel readers to open, click and convert.
Part of Econsultancy’s Email Marketing Best Practice Guide bundle, this report looks at persuasive copywriting techniques for emails that compel readers to open, click and convert.
Part of Econsultancy’s bundle of Email Marketing Best Practice Guides, this report discusses the role of segmentation and personalisation in email marketing. It covers the different approaches, examines the use of machine learning and generative AI in automation, and looks at the impact of data privacy challenges.
Part of Econsultancy’s bundle of Email Marketing Best Practice Guides, this report looks at setting goals, choosing metrics and measuring performance. It also shows brands how to align their email marketing programmes with broader business objectives, and how to create effective performance reports.
Part of Econsultancy’s bundle of Email Marketing Best Practice Guides, this report looks at how brands can develop an effective communications strategy that delivers ‘helpful email marketing’ to the customer while supporting business goals.
One of the biggest names in email marketing is Mailchimp, which grew so rapidly in the noughties and 2010s thanks to its commitment to designing for smaller businesses. Those early days of digital may seem a distant memory, but email is still the cornerstone of many a marketing department. We caught up with Jim Rudall, […]
It is well known that MPP has impacted the measurement of email open rate, but it has also had an effect on the use of dynamic content for the purposes of personalisation.
This article is reproduced from Econsultancy’s report, Email Marketing Best Practice: Setting Goals and Measuring Success, authored by Kath Pay, and one of a suite of nine email guides available to members. This article explains how different KPIs can be used to track email marketing campaign performance, and also looks at some metrics beyond the campaign. When tracking […]
The travel company worked with Armadillo to replicate the travel agent experience, using zero-party data to deliver relevant and engaging information to customers and guide them towards booking P&O Cruises | Armadillo
ABB worked with Agency Inc to create target customer personas which were reached via tailored email, LinkedIn and media content This campaign was shortlisted in the 2023 Marketing Week Awards
The fast-food restaurant chain partnered with Mindshare for a multi-channel digital advertising and mobile CRM campaign which boosted UK sales by 5.5%
The entertainment and leisure company partnered with Armadillo on a brand-led programme which increased user interaction and first party data across EMEA
Angharad Exley, Senior Marketing Manager at Pasta Evangelists, discusses the brand’s personalisation journey, including their approach to email and discounting.
At last month’s Festival of Marketing, the John Lewis Partnership’s Michael Cato and Quintessentially’s Cathrine Levandowski discussed their current use of AI and the opportunity in the generative space.
Email remains an important channel for marketers in 2023, with automation and innovation in artificial intelligence enhancing the effectiveness of campaigns. According to the DMA’s Consumer Email Tracker, 32% of consumers say they find email brand messages useful – a rise from just 15% in 2021. At the same time, however, new privacy measures and […]
Email marketing is a vital channel for marketers, enabling direct, personalised and highly effective communications between a brand and its customers. This quick guide discusses the business case for email marketing and the technology that is reshaping how it is carried out.
The webinar explores:
This report, part of Econsultancy’s series of Email Marketing Best Practice Guides, explains the importance of maintaining an accurate and up-to-date email database and provides guidance on maintaining and growing a subscriber list.
Part of Econsultancy’s series of Email Marketing Best Practice Guides, this report explains how to set up an effective testing programme that delivers meaningful campaign-level insights as well as serving broader business goals.
Part of Econsultancy’s series of Email Marketing Best Practice Guides, this report covers the art of good email design, looking at the principles that govern effective layout and the technical considerations that underpin a good customer experience.
Through 12 engaging video modules, recommended readings and quizzes to test your knowledge, you’ll learn the fundamentals of digital marketing. Includes a module on email and eCRM.