Trend Briefings

LINE: From Messaging to Merchandise

LINE is an instant messaing app operated by Line Corporation, a Japanese subsidiary of South Korea's NAVER Corporation.

Internet Statistics

Internet Statistics Compendium

Econsultancy's Internet Statistics Compendium is a compilation of internet statistics and online market research with data, facts, charts and figures. Updated monthly, the documents contain thousands of stats and figures. A huge time-saver for presentations and reports.

Trend Briefings

Innisfree: Reshaping the Korean Skincare In-store Experience

Headquartered in South Korea, Innisfree is a skincare and beauty brand that was launched by Amorepacific Corporation in 2000. Innisfree began its journey by selling cosmetic products using natural ingredients from the volcanic island of Jeju, South Korea. Today, it promotes natural beauty and an eco-friendly approach to living.

Best Practice Guides

A Marketer’s Guide to AI and Machine Learning

A Marketer’s Guide to AI and Machine Learning will demystify artificial intelligence (AI) and machine learning (ML), provide an update on the current adoption of AI and ML and explain how organisations can use AI and ML in marketing, ecommerce and customer experience.

Trend Briefings

Flipkart: Building Trust in Indian Ecommerce

Headquartered in Bengaluru, India, Flipkart was founded in October 2007 by Sachin Bansal and Binny Bansal (no relation). Flipkart began its ecommerce journey retailing books online, and in June 2012, attained “unicorn” status when it was valued at US$1 billion. Since then, Flipkart has secured funding from investors such as Tiger Global, SoftBank and Morgan Stanley, including a US$1.4 billion investment from Tencent, Microsoft and eBay in April 2017.

Trend Briefings

Shopee: Localizing Ecommerce in Southeast Asia and Taiwan

Shopee is an online shopping platform in Indonesia, Taiwan, Vietnam, Thailand, the Philippines, Malaysia and Singapore. 

Trend Briefings

GDPR Webinar: Resources

Get a concise overview of the upcoming legislation and how it will impact the marketing industry from our GDPR webinar.

Trend Briefings More Than Ecommerce is one of China’s largest ecommerce platforms and direct sales retailers offering a vast range of products and services including home appliances, electronics and luxury goods to its customers.

Trend Briefings

Baidu: The Gateway to China's Online Communities

Baidu is China's dominant search engine, and has since evolved into a global player in AI/AR research.

Digital Shift

Digital Shift Q1 2018

Digital Shift, a quarterly service from Econsultancy exclusively for Enterprise subscribers, is intended as a guide to support strategic thinking. Focused tightly on digital technologies, marketing and ecommerce, it’s about delivering actionable insight on trends that will be significant in the short to mid-term, and which can be used to generate new ideas, improve business performance and stay ahead of the competition.