These reports cover some of the legal issues that marketers need to understand when marketing online. Please get in touch if you can't find what you're looking for - it may be hiding! We also run a number of training courses relating to legal issues for marketers which may be of interest.
This infographic highlights the key statistics relating to the EU 'cookie law'. Two of Econsultancy's studies are included, which reveal what consumers and marketers think about cookies / the new law.
The EU e-Privacy Directive requires all UK website owners to amend their website by 26 May. Website owners have been mandated by Europe, and the ICO in the UK, to provide better guidance to visitors about how cookies are used.
The infographic includes stats and tips from Econsultancy's best practice guide 'EU Cookie Law: A Guide To Compliance'.
How to ensure that your website complies with the EU e-Privacy Directive
The EU Cookie Law report looks into the legal changes as they affect online businesses in the UK, the potential threats to online business models and the steps that companies could be taking now to demonstrate compliance with the EU ePrivacy Directive.
This guide explains the legislation as far as it affects UK online businesses, sets out some practical steps that you can take towards compliance, as well as showing some practical examples of how websites can gain users’ consent for setting cookies.
Please note: There is a newer version of this report available
In March 2012, Econsultancy ran a short poll of more than 700 marketers about the new EU e-Privacy Directive to see how companies are preparing for the new legislation ahead of the May 26 deadline for compliance. This free 141-page report contains the full findings of the survey and looks at how well companies understand the new EU cookie laws.
Many Voices, One Message: Shaping Valuable Conversations in Fragmenting Channels explores the current state of online communications through the eyes of senior communications executives from around the world. Produced in association with Bite Communications, the report includes chapters on the collision between digital and traditional communications, new roles for communications teams, the prospects for automation and skill sets for communicators in the future-present.
This is a free 12-page briefing containing the latest issues, developments and trends relating to the digital industry's relationship with professional HR and personnel management.
The Effective Web Design guide has been created to provide you with a steer on all the key aspects of website design, ranging from conception and design, through to subjects such as usability and search engine optimisation. It is intended as a single point of reference covering best practice approaches for all the topics that anyone involved with website design needs.
The Child Protection Online Best Practice Guide aims to introduce the numerous UK legal and ethical considerations and recommendations that need to be taken on-board by brand owners and agencies who are actively engaging in this powerful medium. It is free to download.