Trend Briefings

Digital Intelligence Briefings

Econsultancy's Digital Intelligence Briefings, sponsored by Adobe, look at some of the most important trends affecting the marketing landscape.

Survey Reports

State of B2B Marketing Automation

The State of B2B Marketing Automation report, published by Econsultancy in association with Act-On, is based on a survey of more than 350 B2B marketing professionals. The aim of the research is to explore the maturity of B2B marketing automation, looking at adoption levels and types of strategies organizations are using. The study evaluates tools and processes employed as well as the potential barriers to effective use of the capability.

Survey Reports

State of Marketing Automation in Australia and New Zealand

The State of Marketing Automation in Australia and New Zealand report, published in association with Oracle Marketing Cloud, evaluates current adoption levels, tools and processes employed as well as barriers to effective use of marketing automation.

Survey Reports

Email Marketing Industry Census 2017

The 11th annual Email Marketing Industry Census, published in partnership with Adestra, takes an in-depth look at email practices being adopted, the resources being dedicated to email and the channel's effectiveness compared to other types of marketing. Personalisation, marketing automation, optimisation for different devices and the future of email are all themes that are revisited in this year's Census, and there are also new questions about the use of metrics, the application of artificial intelligence and the impact of Brexit on how companies are approaching the EU General Data Protection Regulation (GDPR).

Buyer's Guides

Marketing Automation Buyer's Guide 2015

The Marketing Automation Buyer's Guide is an invaluable resource for those investigating the marketing automation sector, with profiles of 20 leading vendors, the latest market trends and tips and pitfalls for buyers. The 76-page report provides details on the issues and trends affecting this sector, as well as information about best practice and tips for successful marketing automation implementations.

Survey Reports

B2B Real-Time Marketing Report

The B2B Real-Time Marketing Report, published by Econsultancy in association with Monetate, provides a snapshot of real-time marketing in the B2B marketplace, that marketers can use as a baseline when assessing their plans for this year and beyond.

Trend Briefings

South-East Asia Digital Marketing Trends Briefing: Key takeaways from Digital Cream Singapore

Econsultancy's South-East Asia Digital Marketing Trends Briefing focuses on the key trends, challenges and solutions for digital marketers in South-East Asia. Based on roundtables from Digital Cream Singapore, held in November 2013, the briefing has been co-authored by 12 independent marketing experts who also acted as moderators for the roundtables at Digital Cream.

Event Presentations

Funnel 2013 Presentations

Presentations from Econsultancy's Funnel event which took place on 8 October 2013, where over 500 of the UK's most senior marketing and sales strategists attended to hear from those leading the way in marketing automation, lead nurturing, demand generation, revenue performance & beyond.

Event Presentations

The Future of Digital Marketing (FODM) Malaysia 2013 Presentations

Presentations from Econsultancy's Future of Digital Marketing (FODM) Malaysia event on 28 May 2013. Over 400 digital marketers attended to hear from those leading the way in the digital landscape.

Trend Briefings

Marketing Automation Trends Briefing: Digital Cream London 2013

Econsultancy's Marketing Automation Trends Briefing, free to registered users, focuses on the key themes, opportunities and challenges relating to marketing automation as highlighted by client-side digital marketers during Digital Cream London 2013. The marketing automation roundtable was sponsored by Oracle Eloqua and moderated by Steven Elliott, Managing Director at MarketOne.