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Cover for Quarterly Digital Intelligence Briefing: Digital Trends for 2012

Trend Briefings

Quarterly Digital Intelligence Briefing: Digital Trends for 2012


Econsultancy's fourth Quarterly Digital Intelligence Briefing, produced in partnership with Adobe, aims to distil a plethora of data and discussion points into some key digital trends, challenges and opportunities which businesses are (or should be) paying close attention to during 2012. The report is based on a survey of around 600 business respondents predominantly in the United States and Europe.

Cover for Marketing Budgets 2012

Survey Reports

Marketing Budgets 2012


The Marketing Budgets 2012 report, published by Econsultancy in association with Experian Marketing Services, looks at how companies are budgeting for both digital and offline marketing channels this year. The report also looks at the ability to measure return on investment across these channels, and which types of marketing technology companies are most likely to be investing in.

Cover for Marketing Automation Best Practices

Best Practice Guides

Marketing Automation Best Practices


Marketing Automation Best Practices is a guide to understanding and improving marketing automation - the process of using technology to manage, scale, and measure marketing efforts. What is marketing automation? How can it work for my organization? When will we see the results? What kinds of results can we expect? By interviewing vendors and users, we aim to answer those questions and more...

Cover for FUNNEL - Nurture presentations

Event Presentations

FUNNEL - Nurture presentations


Presentations from Econsultancy's FUNNEL event which took place on 1st November 2011, where over 500 of the UK's most senior marketing and sales strategists attended to hear from those leading the way in marketing automation, lead nurturing, demand generation, revenue performance & beyond.

B2B and considered purchase sales take time. This track highlights the new tactics including marketing automation, lead nurturing, lead scoring and integrated telemarketing.

Cover for FUNNEL - Engage presentations

Event Presentations

FUNNEL - Engage presentations


Presentations from Econsultancy's FUNNEL event which took place on 1st November 2011, where over 500 of the UK's most senior marketing and sales strategists attended to hear from those leading the way in marketing automation, lead nurturing, demand generation, revenue performance & beyond.

This track is about developing stronger relationships with prospects so they’re happy to share their data with you. Plus new engagement tactics including web personalisation, behavioural targeting, conversion optimisation, analytics, testing and account identification.

Cover for FUNNEL - Attract presentations

Event Presentations

FUNNEL - Attract presentations


Presentations from Econsultancy's FUNNEL event which took place on 1st November 2011, where over 500 of the UK's most senior marketing and sales strategists attended to hear from those leading the way in marketing automation, lead nurturing, demand generation, revenue performance & beyond.

This track is about diving into the demand generation tactics including email, search, content marketing, social, prospecting, lists, data management and channel marketing. It’s all about acquiring new names and new leads.

Cover for FUNNEL 2011 Presentations

Event Presentations

FUNNEL 2011 Presentations


Presentations from Econsultancy's FUNNEL event which took place on 1st November 2011, where over 500 of the UK's most senior marketing and sales strategists attended to hear from those leading the way in marketing automation, lead nurturing, demand generation, revenue performance & beyond.

Cover for Marketing Automation Buyer's Guide

Buyer's Guides

Marketing Automation Buyer's Guide


The first Econsultancy Marketing Automation Buyer's Guide is an invaluable resource for those investigating the marketing automation sector, with profiles of 16 leading vendors, the latest market trends and tips and pitfalls for buyers. The 132-page report provides details on the issues and trends affecting this sector, as well as information about best practice and tips for successful marketing automation implementations.